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The scam YouTube ads are getting better

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Re: The scam YouTube ads are getting better

#31

Why would Youtube care to police bad actors? They are taking this money directly to their quarterly revenue.

Creators don't want scam ads on their videos. It hurts YouTube's image, which hurts their bottom line.

There is not really anywhere for the creators to go so they don’t really have any leverage. If you’re mad at YouTube you can go to an alternative and get 100-1000x less traffic and revenue. And some other obnoxious creator will take your spot on YouTube immediately

Re: The scam YouTube ads are getting better

#32

Earlier quoted context omitted.

Creators don't want scam ads on their videos. It hurts YouTube's image, which hurts their bottom line.

You would need a mass exodus of top YouTube creators to make the slightest dent on YouTube's bottom line. Meanwhile, any top YouTube creator leaving YouTube (to what alternative?) isn't hurting his or her bottom line, but rather nuking it from orbit.

You're making it out to be a decision, but it's not. Creators can upload their content on several platforms and collect revenue from all.

Re: The scam YouTube ads are getting better

#33

Is it a demise like Twitter? I mostly see scam ads both places, does it mean proper advertisers have given up on these? And at what time should we start making advertising companies like Google, Meta etc responsible for what they show? They will of course claim it's not feasible to monitor and approve each ad. But they're quite happy to take the money and show them.

> Is it a demise like Twitter? I mostly see scam ads both places, does it mean proper advertisers have given up on these?

I'm wondering if it's everywhere. I've also seen a noticeable decline in quality of the ads on the New York Times app (including some weird ones, like "40 ideas for dentist signs" or something). I don't click on them, so I don't know if they're scams. I vaguely recall that a few years ago I'd never see stuff like that, and mostly see prestige brand ads (e.g. luxury designer clothes/watches/jewelry).

In the last year or so, it seemed like 100% of their banner ads were the ACLU spamming the same messages, over and over. So maybe the bottom fell out earlier, and the ACLU has just decided to stop spending money on it.

Re: The scam YouTube ads are getting better

#34

Is it a demise like Twitter? I mostly see scam ads both places, does it mean proper advertisers have given up on these? And at what time should we start making advertising companies like Google, Meta etc responsible for what they show? They will of course claim it's not feasible to monitor and approve each ad. But they're quite happy to take the money and show them.

I'm guessing "proper advertisers" won't lift a finger unless one of the scams impersonates them or does something the directly affects their day to day.

I wonder how cooperative YT is when Anniston's lawyers demand information on the advertiser using her likeness without permission.

Re: The scam YouTube ads are getting better

#35

I am curious to see how those facial liveness check systems will adapt to this reality. They are a key pillar in the KYC and fraud prevention process in the fintech space.

I'm not entirely sure what you're referring to but the closest thing I'm aware of is video calls in Germany where you are asked to show your ID card. Those certainly wouldn't be easy to fool without being able to do this at runtime and consistently showing an altered ID with all safety features intact. The agent will give you specific instructions on how to hold your ID and where to put your face while also switching between front and rear cameras and using the camera light. They're also performed by specialised services that only offer that kind of verification.

Re: The scam YouTube ads are getting better

#36
I think the only way to "protect" people from this is to educate them. Similar to Nigerian prince spam emails these will need to become common knowledge and people need to learn to ignore them.

The one thing that won't work is to ban AI because the people that won't care about this ban are the same stealing money using AI.

But where is the "Report Scam" button? Facebook doesn't have it, Twitter doesn't have it and neither does TikTok.

Re: The scam YouTube ads are getting better

#37

Earlier quoted context omitted.

You would need a mass exodus of top YouTube creators to make the slightest dent on YouTube's bottom line. Meanwhile, any top YouTube creator leaving YouTube (to what alternative?) isn't hurting his or her bottom line, but rather nuking it from orbit.

You're making it out to be a decision, but it's not. Creators can upload their content on several platforms and collect revenue from all.

Just because they can collect revenue from other platforms doesn’t mean it will be sufficient or anywhere near what they were getting at YouTube.

Re: The scam YouTube ads are getting better

#39

A long time ago, my grandmother got a call one day saying that I was hurt badly and needed money. That I was afraid to contact my parents because I had been doing something I shouldn't have, and all my grandmother needed to do was send money to this hospital, which was just some scammers fake information. I hate scammers. The idea that now you will be able to create videos, that interact and respond to questions, as…

Keep anything that can copy your identity from the open web, especially socials. Only use services that have privacy in mind. Educate your family on how to check for these things, like asking personal questions, or having a safe phrase.

If only this advice had been available 20 years ago. Instead, everyone volunteered that information up taking quizzes asking the name of the street you grew up on, the name of your first pet, and the details about your first car.

Oh, wait, that advice had been around for years before the internet even, but for whatever reason people collectively lost all reason when social media came around and just did the dumbest things.

Re: The scam YouTube ads are getting better

#40

Earlier quoted context omitted.

You would need a mass exodus of top YouTube creators to make the slightest dent on YouTube's bottom line. Meanwhile, any top YouTube creator leaving YouTube (to what alternative?) isn't hurting his or her bottom line, but rather nuking it from orbit.

You're making it out to be a decision, but it's not. Creators can upload their content on several platforms and collect revenue from all.

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