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Introducing Flow from Mixpanel

flow.mixpanel.com

41–45 of 45 posts

Re: Introducing Flow from Mixpanel

#42
post #5

This is the coolest thing I have seen in Analytics for a long time. This really gets to the heart of most of the information you need on user flows and its fast and clear. Can't wait till they add events to this.

Not sure how many are unaware, but Google Analytics has had this same feature for at least a few months (I think) with a different, slightly more fancy, UI. From the new Analytics dashboard, if you go to Standard Reporting => Audience => Visitors Flow, you'll see it. http://support.google.com/analytics/bin/answer.py?hl=en&...

I've been using GA's visitor flow for a few months and I still think its presentation is really neat. It only shows the first 3 pages viewed, at least on my free account.

I suspect many people still don't know about it, since it wasn't featured upfront like Mixpanel is featuring Flow here. One of those low-profile upgrades that is really quite useful but left unmarketed.

edit: Another thing is that GA's flow presents the actual size of flows visually, whereas Mixpanel's doesn't - the sizes of the circles are based on step number, and you have to mouseover the small points to see the traffic flow percentages. I have to say Google's is superior, at this point.

Re: Introducing Flow from Mixpanel

#43

It looks pretty, the example looks pretty slick, but, it's not all that easy to use in a hurry, and I'm not even sure history exists It shows a very good 'State of the Machine' at the current moment in time, but it does feel slightly like candy One major, major thing I would add to convert this into something I would use for my 'strtup' is time, and the ability to see what happened at a time, or event I am basing thi…

Your idea is pretty much exactly what Google Analytics' Visitor Flow does, complete with 'waste' flow dropping off downwards:

http://support.google.com/analytics/bin/answer.py?hl=en&...

Good that you had the idea, though :) Maybe you can apply it profitably in some other domain.

Re: Introducing Flow from Mixpanel

#44

I like the simplicity of the UI overall, but I'm always surprised when people go through the trouble to make certain interactions really fancy when the less fancy version would be both better for the user and easier to implement. In this case, the little popover when I hover over a circle. As I move my mouse around the circle, the popover follows along on the perimeter of the circle, and I must hover over the (hopefu…

This is exactly what I was thinking when I was looking at it. I'd prefer even a plain/text version of the data, so I can interpret it the way I like.

Re: Introducing Flow from Mixpanel

#45
post #37

Flow looks nice but it doesn't show what I want out of analytics, which is link sources and conversions. What I would like to see is flows like: CPC ad click -> Product Page (secondary goal: email signup) -> Cart -> (time passes) -> Googled "product" -> Product Page -> (time passes) -> email click -> Product Page -> Cart Page -> Payment (primary goal) I want to see is where people come from, where they went, and why…

You should try foretaster, it's very close to what you've just described - http://www.foretaster.com
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