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Introducing Flow from Mixpanel

flow.mixpanel.com

1–10 of 45 posts

Re: Introducing Flow from Mixpanel

#4
I like the simplicity of the UI overall, but I'm always surprised when people go through the trouble to make certain interactions really fancy when the less fancy version would be both better for the user and easier to implement.

In this case, the little popover when I hover over a circle. As I move my mouse around the circle, the popover follows along on the perimeter of the circle, and I must hover over the (hopefully) tiny red piece to get the dropoff stats.

Given the small amount of data being shown in the popover, why not show me the stats for "continued" + "dropoff" in the same popover and just place it to the right of the circle? No fanciness needed, and it'd be more usable.

Re: Introducing Flow from Mixpanel

#5
This is the coolest thing I have seen in Analytics for a long time. This really gets to the heart of most of the information you need on user flows and its fast and clear.

Can't wait till they add events to this.

Re: Introducing Flow from Mixpanel

#8
Well this sure looks really cool, but it strikes me as really over designed. Getting at information requires a large number of clicks and hovers over very specific areas.

It is also hard to get a sense of any 'big picture' data. Datapoints are trapped in hover interactions and you have a limited view of your site due to the canvas.

While line graphs are bar charts aren't very cool looking, they provide an enormous amount of visual economy. I care more about the speed of which I can consume big picture and detailed information than my ability to visualize my site map.

Re: Introducing Flow from Mixpanel

#9
> Follow your users every step of the way

Cyberstalking at its finest!

As analytics tools get more and more sophisticated, one question keeps bugging me. Are companies lying when they say in their privacy policy that they will not share user data with anyone except when compelled to do so by law, and then paste a couple of lines of third-party analytics code in their footers?

It's not uncommon for Ghostery to alert me about 5-10 third-party tracking tools on a single page. Some companies mention analytics explicitly in their privacy policy. But many websites don't. Privacy paranoia aside, I'm curious about the legal aspect of using analytics tools, and whether Mixpanel makes any effort to help its customers comply with relevant regulations (if necessary).

Re: Introducing Flow from Mixpanel

#10
I found the UI very pretty (I had to check it wasn't Flash) but a bit confusing and limited:

- Only shows 3 flow destinations at a time (and I nearly missed the scroll buttons)

- Had to mouseover to get percentages. I don't know why why percentages seem more useful to me than actual numbers

- It didn't feel very "actionable". I can't put my finger on why, but I wasn't sure what I'd do with this diagram.

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