The film industry needs as much help as it can get at the moment, all studios have been hit with massive flops this summer. After the Flash, on track to lose at least $200million, Warner need Barbie to be a hit, so this bizarre double header is a way for Warner and Universal to get some positive buzz going for their films. Both of the are tracking to do well, and they didn't cost too much to make like the Flash or Di…
A quick search suggests each had a $100M budget, so it's worth noting they're not exactly cheap. They'll still need pretty big opening weekends to turn a healthy profit.