Bill Gates and Paul Allen were doing something similar decades ago. According to https://www.bbc.com/news/magazine-35442969 (but well known before that): > Paul Allen, who would later become a co-founder of Microsoft, was a couple of years above Gates at school. Together they fixed the school scheduling software to ensure Gates was the only boy in classes of girls.
As others have pointed out, it's also how Facebook was started.
Sometimes I look back at my youth, and think about how I used to view technology: as a democratizing force which could tear down artificial barriers. Then I look around today and wonder what happened.
It makes sense, though, if you look closely at the founding fathers of big tech.