Earlier quoted context omitted.
I really hope it doesn't cause other brands to adopt the "Dive Computer As A Service" model. I like buying products that I actually own. I feel like pressure to push the cost of reliable dive computers down will do more to democratize diving than an app for an expensive smart watch.
Although I am not the biggest fan of subscription models I am not sure pushing the cost down of dive computers will help democratize diving. I can't imagine it's a very cheap hobby to begin with. Also, a quick glance, dive computers seem to be $400+, many are $1000+. The watch in question is $800 and I feel like people who are into diving aren't the type of people who find an $800 prohibitively expensive.
Paying other people to take you diving can get pretty expensive quickly, but the dive professionals themselves generally do not make a lot of money. It is one of those things that people do professionally because they love it, not because it pays well. (Speaking only about recreational diving here, industrial diving is a whole different beast.)