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Tell HN: Facebook Messenger is testing in-call video ads

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41–50 of 87 posts

Re: Tell HN: Facebook Messenger is testing in-call video ads

#42
post #32

Look I get that people love to shit on Signal because its not perfect, but this is the main reason I use it to call and message my family. It's a viable alternative to insane shit like Messenger and you should consider having your family members install it. It's incredibly easy to use. Cue someone below me talking about how they set up a Matrix or XMPP server for grandma and its 'so easy' once you get the presence ha…

Is there a reason Signal couldn't put ads in their video call product?

I believe it is non-profit currently, so making money is not their top priority.

Re: Tell HN: Facebook Messenger is testing in-call video ads

#43

Earlier quoted context omitted.

I am certain the advertisers love this. All ads are intrusive, and generally the more intrusive the more expensive.

Yes but intruding into private audio calls is something users would be heavily suspicious of. It's not hard to imagine a non technical users thinking "OMG they're showing me ads based on my calls". Lots of people already think this. Also its one thing to show an expensive ad on a screen that the user is actively looking at (that might actually be effective), and another to show an expensive ad on a screen that 95% of…

But the ads they show will be based on your calls right? Because, how else...

Re: Tell HN: Facebook Messenger is testing in-call video ads

#44
post #32

Look I get that people love to shit on Signal because its not perfect, but this is the main reason I use it to call and message my family. It's a viable alternative to insane shit like Messenger and you should consider having your family members install it. It's incredibly easy to use. Cue someone below me talking about how they set up a Matrix or XMPP server for grandma and its 'so easy' once you get the presence ha…

Is there a reason Signal couldn't put ads in their video call product?

This is an interesting question. Doesn't Signal rather famously not track anything about who you're talking to? Reputational damage to Signal's brand aside, I expect it'd be hard to sell advertisers on a black hole.

Re: Tell HN: Facebook Messenger is testing in-call video ads

#45

This makes 0 sense to me. There's literally no lock in with FB messenger. The second I get a video ad - that's it for FB video calls for me.

What do you mean? It's a messaging platform with built-in integration to the largest social network in the world. I couldn't possibly imagine a more textbook example of lock-in.

Re: Tell HN: Facebook Messenger is testing in-call video ads

#46
post #43

Earlier quoted context omitted.

Yes but intruding into private audio calls is something users would be heavily suspicious of. It's not hard to imagine a non technical users thinking "OMG they're showing me ads based on my calls". Lots of people already think this. Also its one thing to show an expensive ad on a screen that the user is actively looking at (that might actually be effective), and another to show an expensive ad on a screen that 95% of…

But the ads they show will be based on your calls right? Because, how else...

Why would they have to be based on the calls? Facebook already knows a lot about the participants.

Re: Tell HN: Facebook Messenger is testing in-call video ads

#49
post #6

This is interesting. It sounds like Facebook is potentially looking under the couches, so-to-speak, for spare change by doing this. I also wonder if other comms apps are going to be doing this too?

Zoom has the audacity to show me (a paying Zoom subscriber) ads in the UI and at the end of calls. It's infuriating, even more so since it's ads for nothing I'd ever consider using. In UI: https://cs.joshstrange.com/zTpdlC End of call, always on top, popup: https://cs.joshstrange.com/BizVwE EDIT: I get that it's less offensive since it's a "first-party ad"/"upsell" and I could forgive the banner in the app (even thou…

I don't see those things any more even when they do pop up. It's amazing how quickly you get trained to simply ignore advertising.

Re: Tell HN: Facebook Messenger is testing in-call video ads

#50

Earlier quoted context omitted.

Is there a reason Signal couldn't put ads in their video call product?

I believe it is non-profit currently, so making money is not their top priority.

Non-profits still have to stay in business. My health insurer is "non-profit".
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