Curious about the name, my immediate thought (and interest making me click in) was that it sounds Norwegian. Any connection? I really like the idea. One thing I'm curious about is what's in it for the contractors (edit: cement producers) buying from you instead of others? I get the environmental impact, but my guess is they only care if touches their bottom line. Will it be cheaper, either in raw price or because of…
Nice catch! I'm orignally from Norway. Heimdal is the norse god of foresight. Something the world needs in buckets when it comes to climate change. Our experience so far has been that the environmental angle has been sufficient to persuade. Cement companies are in a bit of a bind given the attention to their sustainability efforts. However we're pitching ourselves as a cost competitive solution. Depending on geograph…
Good luck, great idea, hope it works out!