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As a website owner, you can opt out by setting the Permissions-Policy header to "interest-cohort=()". I rolled that out for pirsch.io today.
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Holy false equivalence batman. Organ donation is a great good for society, saves lives. Google's FLOC does what exactly?
ad targeting is good for economy and small businesses. Imagine all the wealth created by being able to show people ads they might be interested in seeing
Without ads users wouldn't stop using small businesses products. They would just go looking for them in places that aren't as monetized. When they do, the small business will get to keep more of the margin.
Is FLoC considered more or less invasive than the advertisement ID used by platforms like iOS and Windows 10? I believe these systems are also opt-out.
Just have it default-off, allow the user to turn it on if they want to be "ad targeted". I mean I keep hearing how, as a consumer, I want this.
I've spoken with more than 1 non-tech person who has said if they're going to see ads, they want them to be at least relevant, targeting nor not.
If I'm reading an article about gardening, I could understand seeing an ad or two about gardening tools. It's what my mind is focused on, it's relevant, and it's even potentially something I might want to buy. This doesn't require FLoC, cookies, or any other form of tracking.
What I do not want to happen after reading my gardening article, is to be dogged relentlessly for days with ads for gardening tools on every website I visit, and in apps on my phone. It's creepy, it's irrelevant to what I'm currently focused on, and it's creating a negative impression in my mind about the businesses that are appearing in the ads.
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The idea that FLoC is a more privacy-friendly alternative to third-party cookies is deeply flawed, please read [this]( https://github.com/WICG/floc/issues/100 ).
Thanks. Good thread. Sounds like FloC is definitely more anonymous than third party cookies that are already in use today. There might are some hypothetical situations with FLoC where some information might be able to be inferred given sufficient data, but this is not trivial/direct like it is today.
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The idea that FLoC is a more privacy-friendly alternative to third-party cookies is deeply flawed, please read [this]( https://github.com/WICG/floc/issues/100 ).
Thanks. Good thread. Sounds like FloC is definitely more anonymous than third party cookies that are already in use today. There might are some hypothetical situations with FLoC where some information might be able to be inferred given sufficient data, but this is not trivial/direct like it is today.
Quick edit: you are certainly right that it will be less direct and more effort than cookies.
I'm definitely in the minority of commenters on these FLoC threads. I hate that 3rd party cookies exist, and support FLoC if it would hasten the demise of 3rd party cookies. It seems like many consider the alternative to FLoC to be an anonymous web where content can be accessed without login. The migration of content into walled gardens like Instagram seems more likely to me.
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Yeah, it's stupid, but the only option we have right now if the user does not disable FLoC in Chrome. We also honor the DNT header btw :)
Chrome users should just run a local proxy that inserts the header for them.
I'm definitely in the minority of commenters on these FLoC threads. I hate that 3rd party cookies exist, and support FLoC if it would hasten the demise of 3rd party cookies. It seems like many consider the alternative to FLoC to be an anonymous web where content can be accessed without login. The migration of content into walled gardens like Instagram seems more likely to me.