Is it just me, or is FLoC simply an act? A way for Google to say, "See, regulators, we're trying! You don't have to regulate us, we're doing it on our own!" While they know full well the web will never get on board with this. Seems like just a way to buy time, to muddy the waters. Make the ecosystem more complicated. Pin the blame on others for not getting on board with your attempt to "fix" the situation. "We tried…
https://www.theregister.com/2020/07/17/aggrieved_ad_tech_typ...