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Volkswagen will not change name of U.S. operations: sources

reuters.com

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Re: Volkswagen will not change name of U.S. operations: sources

#41

Post by matsemann »

softwaredoug wrote: post #18

It is quite interesting from a branding perspective how hard it may be for traditional car companies to convince you to buy their electric car. Is a company like VW really investing, in the long run, in electric cars in the way Tesla is? Should I _really_ trust their one-off electric car they build to dip their toe in? You wonder what it WOULD take for VW, Chevy, Ford, Toyota etc to convince you their product and com…

Volvo's commitment has convinced me, at least. But does it matter if the brand is all electric or not? I'd base my decision on the specific model.

Re: Volkswagen will not change name of U.S. operations: sources

#42

Post by adrianb »

abledon wrote: post #24

I don't like the name but it begs the question... Is April fools the 'marketing dept' version of 'Staging' in a CI/CD pipeline? (or maybe blue/green deployment is better analogy !) Like, if the tests fail (the public is enraged at your tweak ex. 'volt'swagen) , rollback the change under the guise of 'April fools'

Obituaries are prematurely published all the time. I'm surprised April's Fools aren't published early more often.

Re: Volkswagen will not change name of U.S. operations: sources

#45

Post by steve_adams_86 »

anyfoo wrote: post #23
tyingq wrote: post #20

Earlier quoted context omitted.

I see what you mean from a focus standpoint, but I feel like the traditional carmakers will likely always do better at quality, safety, and longevity for traditional stuff. Panel gaps, paint, proper automotive grade components, and so on.

Me too, cars are just much more than their engines and drivetrains.

They are, and even so, these companies still know far more about the engineering principles that go into both.

Tesla certainly has heaps of special knowledge that these companies will need to catch up on or innovate themselves, but I suspect in the scheme of things, even lower end car manufactures are better-rounded across the design/build process.

Re: Volkswagen will not change name of U.S. operations: sources

#49

Post by adrianb »

If anything, this is an amazing insight onto how the media will report anything from a press release without a minimum of investigation. The name change was essentially breaking news everywhere.

- they're changing the almost 100 years old name with... a pun on that name? Even a teenager would see it as a joke.

- the announcement comes out 2 days before April 1st and is deleted from the website shortly after publishing?

- the media packages it as an amazing "leak" and spins it into VW attempting to distance themselves from the diesel scandal?!

I'm worried if we trust a press that can be so easily and obviously misled.

Re: Volkswagen will not change name of U.S. operations: sources

#50

Post by justaguy88 »

adrianb wrote: post #49

If anything, this is an amazing insight onto how the media will report anything from a press release without a minimum of investigation. The name change was essentially breaking news everywhere. - they're changing the almost 100 years old name with... a pun on that name? Even a teenager would see it as a joke. - the announcement comes out 2 days before April 1st and is deleted from the website shortly after publishin…

I certainly didn't think it was a joke, it's seemed a perfectly reasonable thing to do

* They got in trouble for diesel

* They're pivoting to electric

* The name sounds really similar, within the bounds of accent changes between cultures

* The logo (VW) wouldn't have to change

If it was a joke, then it failed because it was too realistic

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