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how much marketing and work are you doing outside of the App Store?
None. I have put all my efforts to ship the app and was very exhausted by it. Now that it's out there I can start marketing, probably this weekend.
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None. I have put all my efforts to ship the app and was very exhausted by it. Now that it's out there I can start marketing, probably this weekend.
What will you concentrate your efforts on? Any particular strategy?
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2. Be first in some area (too late now) I don't think that will be true. Ever. You can always innovate.There are always new things to do. Or old things to do in new ways. Or so says the idealist in me. But your other points are really good, especially the marketing one. Just making a very solid app isn't good enough for the iPhone platform. You need a carefully thought out marketing strategy. Edit: I guess the market…
There is limited amount of things which people look at for 1 second and say "oh, I get it". Most of these things are likely already represented. Things that require 5 seconds until the "I get it" moment will require some incentive to spend those 5 seconds - either sky-high ratings, friends advising, known brand etc.
You are not taking into account new technology and the way it disrupts the market. The technology leaps come in spurts so it is more a case of waiting for the next wave, iterating while you do so.
There are still lines for the iPhone at my local Apple Store in the Woodlands mall, and I am one of the few people at my company that has an iPhone, and we are an IT consultancy.
The iPhone has not yet taken off.
Things are going to get a lot hotter.
You can always find someone who does well and make a news article out of it. I didn't do nearly as well. :) My take on it is that you can succeed in the following ways: 1. Have an already established brand in other platforms 2. Be first in some area (too late now) 3. Somehow establish critical mass of users to have a lot of reviews/downloads. Lot's of reviews - top ratings - lts of eyeballs. 4. Have an app that peopl…
2. Be first in some area (too late now) I don't think that will be true. Ever. You can always innovate.There are always new things to do. Or old things to do in new ways. Or so says the idealist in me. But your other points are really good, especially the marketing one. Just making a very solid app isn't good enough for the iPhone platform. You need a carefully thought out marketing strategy. Edit: I guess the market…
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There is limited amount of things which people look at for 1 second and say "oh, I get it". Most of these things are likely already represented. Things that require 5 seconds until the "I get it" moment will require some incentive to spend those 5 seconds - either sky-high ratings, friends advising, known brand etc.
True. Until somebody comes up with something and you go "Doh, how come I did not think of that?!" or "Man, that was just genius..."
You can always find someone who does well and make a news article out of it. I didn't do nearly as well. :) My take on it is that you can succeed in the following ways: 1. Have an already established brand in other platforms 2. Be first in some area (too late now) 3. Somehow establish critical mass of users to have a lot of reviews/downloads. Lot's of reviews - top ratings - lts of eyeballs. 4. Have an app that peopl…
"Technology gives you a shot at Marketing" - Seth Godin
Ugg, I just want to get into the program. I applied two weeks ago. Has anyone heard anything on how long it takes, or if they're even accepting new developers for the app store?
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Thanks, that sounds interesting. > like mass transit directions The problem with that is the (potential) specificity for a town, which dilutes the user numbers. I'm not sure how many I could get here in Munich where I can test it on a daily basis. Any New Yorkers have ideas for how such a service should work for their city?
But the question is, why would you choose to solve that with an iphone app, instead of just a website? I can see the point in iphone apps that use features you can't get in the browser, like access to gps or the accelerometer etc, but other simple apps seem to be there just because they can be, rather than filling any real need.