You can always find someone who does well and make a news article out of it. I didn't do nearly as well. :) My take on it is that you can succeed in the following ways: 1. Have an already established brand in other platforms 2. Be first in some area (too late now) 3. Somehow establish critical mass of users to have a lot of reviews/downloads. Lot's of reviews - top ratings - lts of eyeballs. 4. Have an app that peopl…
I don't think that will be true. Ever. You can always innovate.There are always new things to do. Or old things to do in new ways. Or so says the idealist in me.
But your other points are really good, especially the marketing one. Just making a very solid app isn't good enough for the iPhone platform. You need a carefully thought out marketing strategy.
Edit: I guess the marketing part is true about everything you do.