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Spotify signs ‘The Joe Rogan Experience’ to an exclusive multi-year deal

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Re: Spotify signs ‘The Joe Rogan Experience’ to an exclusive multi-year deal

#41
With RSS/Atom, the history so far is that any use case of open feeds that gets popular enough is eventually consumed by platforms, with the feeds discontinued.

Same with podcasts: the current open golden age always felt like was going to be temporary and so far Spotify looks like the most likely player to eat the mainstream.

Re: Spotify signs ‘The Joe Rogan Experience’ to an exclusive multi-year deal

#42
post #25
post #9

This makes me incredibly sad: not that we are losing Rogan's show, but that Adtech is finally absorbing the last type of media that was truly Free.

Adtech would actually make it free. Arguably this is more like cable / Netflix than adtech

Now my podcast player and by extension adtech markets know what I listen to, when I listen to it, how long I listen, when I stop, when I fast forward/skip, etc., with no way to opt out. This is not freedom.

Re: Spotify signs ‘The Joe Rogan Experience’ to an exclusive multi-year deal

#43

They must be paying him a shitload. He has spoken with multiple guests about how he loves being independent, having full control etc.

Or they've put a big enough sweetener in the contract that he's willing to take the risk. A per episode contract with a buyout if he gets kicked off (to cover losses while he reestablishes ad relationships when they kick him off) would be pretty sweet.

Re: Spotify signs ‘The Joe Rogan Experience’ to an exclusive multi-year deal

#44
post #21
post #10

Joe initially said he didn't want to go to Spotify because they don't pay creators. I guess a few million made that thought go away.

a few million? I would guess ~$100mm

More than that, I think he brings in 30mm a year on his own, for a multiyear deal I bet its way over 200mm

Re: Spotify signs ‘The Joe Rogan Experience’ to an exclusive multi-year deal

#45

It says he has creative freedom but would they seriously let him bring Alex Jones back on the podcast under the Spotify banner? Personally I think that's probably a good thing because I find mainstreaming conspiracy theorists completely awful but I really don't know what it'll do to his fanbase given that they were big on this whole independence and do what you want brand that he had going on

He has creative freedom until something crazy hits the media. Though given how exhausted everyone is of these battles these days, I'm not sure anything he could do would generate sufficient outrage.

Re: Spotify signs ‘The Joe Rogan Experience’ to an exclusive multi-year deal

#46

It says he has creative freedom but would they seriously let him bring Alex Jones back on the podcast under the Spotify banner? Personally I think that's probably a good thing because I find mainstreaming conspiracy theorists completely awful but I really don't know what it'll do to his fanbase given that they were big on this whole independence and do what you want brand that he had going on

Those episodes get great views; I enjoy them because I find his gonzo-levels of speculative fringe insanity to be entertaining and humorous.

But I get it, some folks think that all dangerous things should be regulated or banned; especially speech.

Re: Spotify signs ‘The Joe Rogan Experience’ to an exclusive multi-year deal

#48
post #39

Earlier quoted context omitted.

Rogan had ads on his podcast even before this partnership, and has had them for a long time now. I don't think that adtech is going away as long as there is a cost for the creator to make the content. Rogan (and other podcasters) have to pay for their studios somehow, and as long as the ads remain skippable (ex. at the beginning of the show like Joe has) I'm OK with it.

I don't care about ads, I care about walled gardens. Especially walled gardens that are designed to spy on you. Right now there are basically no metrics adtech companies have for how listeners behave, and this changes that.

Spotify doesn't add ads to music if you pay for it. I don't know about podcasts. If it was a viable business strategy for them to be paid-only, I think they would have done it, I'm pretty sure they make much more profit on paying customers than free ad-supported ones.

Re: Spotify signs ‘The Joe Rogan Experience’ to an exclusive multi-year deal

#50
post #10

Joe initially said he didn't want to go to Spotify because they don't pay creators. I guess a few million made that thought go away.

He also said he's quit when he got bored with it. Hard to do when you're in a multi-year licensing deal.
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