Same with podcasts: the current open golden age always felt like was going to be temporary and so far Spotify looks like the most likely player to eat the mainstream.
Spotify signs ‘The Joe Rogan Experience’ to an exclusive multi-year deal
41–50 of 781 posts
Re: Spotify signs ‘The Joe Rogan Experience’ to an exclusive multi-year deal
#42This makes me incredibly sad: not that we are losing Rogan's show, but that Adtech is finally absorbing the last type of media that was truly Free.
Adtech would actually make it free. Arguably this is more like cable / Netflix than adtech
Re: Spotify signs ‘The Joe Rogan Experience’ to an exclusive multi-year deal
#43They must be paying him a shitload. He has spoken with multiple guests about how he loves being independent, having full control etc.
Re: Spotify signs ‘The Joe Rogan Experience’ to an exclusive multi-year deal
#44Re: Spotify signs ‘The Joe Rogan Experience’ to an exclusive multi-year deal
#45It says he has creative freedom but would they seriously let him bring Alex Jones back on the podcast under the Spotify banner? Personally I think that's probably a good thing because I find mainstreaming conspiracy theorists completely awful but I really don't know what it'll do to his fanbase given that they were big on this whole independence and do what you want brand that he had going on
Re: Spotify signs ‘The Joe Rogan Experience’ to an exclusive multi-year deal
#46It says he has creative freedom but would they seriously let him bring Alex Jones back on the podcast under the Spotify banner? Personally I think that's probably a good thing because I find mainstreaming conspiracy theorists completely awful but I really don't know what it'll do to his fanbase given that they were big on this whole independence and do what you want brand that he had going on
But I get it, some folks think that all dangerous things should be regulated or banned; especially speech.
Re: Spotify signs ‘The Joe Rogan Experience’ to an exclusive multi-year deal
#47Re: Spotify signs ‘The Joe Rogan Experience’ to an exclusive multi-year deal
#48Earlier quoted context omitted.
Rogan had ads on his podcast even before this partnership, and has had them for a long time now. I don't think that adtech is going away as long as there is a cost for the creator to make the content. Rogan (and other podcasters) have to pay for their studios somehow, and as long as the ads remain skippable (ex. at the beginning of the show like Joe has) I'm OK with it.
I don't care about ads, I care about walled gardens. Especially walled gardens that are designed to spy on you. Right now there are basically no metrics adtech companies have for how listeners behave, and this changes that.
Re: Spotify signs ‘The Joe Rogan Experience’ to an exclusive multi-year deal
#49I know that only a tiny minority of people is affected by this, but I still don't like that they chose geo-restricted service. :/
Re: Spotify signs ‘The Joe Rogan Experience’ to an exclusive multi-year deal
#50Joe initially said he didn't want to go to Spotify because they don't pay creators. I guess a few million made that thought go away.