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Instagram influencers: Have we stopped believing?

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Re: Instagram influencers: Have we stopped believing?

#41

Post by maxheadroom »

jokull wrote: post #33

Founder of the biggest UK platform here (also active in Germany and US). Influencers have been talked down for the whole four years we’ve been active. Don’t forget what we’re comparing this to. Banner ads! Instagram influencers who are thoughtful and authentic are great. If you don’t like it you can unfollow the influencer. Same cannot be said of banner ads where the end user has little control and you get chased bet…

>Instagram influencers who are thoughtful and authentic are great.

If your main focus is slinging products, I don't see how that equates to being thoughtful or authentic; especially, when your end-goal is just chasing the next few quid.

For example, I'd expect Neill DeGrasse Tyson's IG to be far more thoughtful and authentic than, say, Amanda Strand's IG.

Re: Instagram influencers: Have we stopped believing?

#43

Post by mysterydip »

memset wrote: post #38

I have experimented with influencers for a notebook that I sell. It has been a mixed bag, but mostly unprofitable. My target audience is musicians - not lifestyle bloggers - so the people I've tried to work with don't quite have the following as the person in this article. Also, I have never experienced an "entitled influencer", though I have come close. Here was my process: 1. Email 20 people with > n followers aski…

Sounds like genuine interest is worth more than number of followers. The question is, how do you discover users who would have genuine interest and would share with like-minded friends? hashtag searches?

Re: Instagram influencers: Have we stopped believing?

#44

Post by wildrhythms »

jokull wrote: post #33

Founder of the biggest UK platform here (also active in Germany and US). Influencers have been talked down for the whole four years we’ve been active. Don’t forget what we’re comparing this to. Banner ads! Instagram influencers who are thoughtful and authentic are great. If you don’t like it you can unfollow the influencer. Same cannot be said of banner ads where the end user has little control and you get chased bet…

>Founder of the biggest UK platform here (also active in Germany and US).

I sincerely have no idea what this statement means. What is a platform in this context?

Re: Instagram influencers: Have we stopped believing?

#45

Post by pas »

rungekuttarob wrote: post #7

To me, it looks like she really did have an accident, discover she would be ok then asked someone to take photos for Instagram. Which is a lot worse than staging it IMHO.

Why? She likes sharing, documenting, capturing, photographing her life. This is her life. She had a crash/accident, here are the photos.

The problem is that people can't handle this, thus the demand and response is exaggerated.

Re: Instagram influencers: Have we stopped believing?

#46

Post by bbernoulli »

chimen wrote: post #37
jokull wrote: post #33

Founder of the biggest UK platform here (also active in Germany and US). Influencers have been talked down for the whole four years we’ve been active. Don’t forget what we’re comparing this to. Banner ads! Instagram influencers who are thoughtful and authentic are great. If you don’t like it you can unfollow the influencer. Same cannot be said of banner ads where the end user has little control and you get chased bet…

What about that lady that received a chair in her head from an "influencer" throwing stuff down from a hotel room. Did she get a chance to "unfollow"? I see this whole "influencer" thing as the modern prostitution. Couple that with the "it's a prank bro" guys and you have a great recipe.

I tried to look this up and found a story, but nobody was struck by the chair...

Re: Instagram influencers: Have we stopped believing?

#47

Post by [deleted] »

memset wrote: post #38

I have experimented with influencers for a notebook that I sell. It has been a mixed bag, but mostly unprofitable. My target audience is musicians - not lifestyle bloggers - so the people I've tried to work with don't quite have the following as the person in this article. Also, I have never experienced an "entitled influencer", though I have come close. Here was my process: 1. Email 20 people with > n followers aski…

[deleted]

Re: Instagram influencers: Have we stopped believing?

#48

Post by vageli »

mysterydip wrote: post #43
memset wrote: post #38

I have experimented with influencers for a notebook that I sell. It has been a mixed bag, but mostly unprofitable. My target audience is musicians - not lifestyle bloggers - so the people I've tried to work with don't quite have the following as the person in this article. Also, I have never experienced an "entitled influencer", though I have come close. Here was my process: 1. Email 20 people with > n followers aski…

Sounds like genuine interest is worth more than number of followers. The question is, how do you discover users who would have genuine interest and would share with like-minded friends? hashtag searches?

> Sounds like genuine interest is worth more than number of followers. The question is, how do you discover users who would have genuine interest and would share with like-minded friends? hashtag searches?

Analyze follower of followers once you've identified a few users who seem like potential fits for your space. I've seen this strategy work well in other social channels as well like twitter.

Re: Instagram influencers: Have we stopped believing?

#49

Post by memset »

mysterydip wrote: post #43
memset wrote: post #38

I have experimented with influencers for a notebook that I sell. It has been a mixed bag, but mostly unprofitable. My target audience is musicians - not lifestyle bloggers - so the people I've tried to work with don't quite have the following as the person in this article. Also, I have never experienced an "entitled influencer", though I have come close. Here was my process: 1. Email 20 people with > n followers aski…

Sounds like genuine interest is worth more than number of followers. The question is, how do you discover users who would have genuine interest and would share with like-minded friends? hashtag searches?

Maybe the production quality of someone's social media is an indicator?

Re: Instagram influencers: Have we stopped believing?

#50

Post by yumaikas »

vageli wrote: post #48
mysterydip wrote: post #43

Earlier quoted context omitted.

Sounds like genuine interest is worth more than number of followers. The question is, how do you discover users who would have genuine interest and would share with like-minded friends? hashtag searches?

> Sounds like genuine interest is worth more than number of followers. The question is, how do you discover users who would have genuine interest and would share with like-minded friends? hashtag searches? Analyze follower of followers once you've identified a few users who seem like potential fits for your space. I've seen this strategy work well in other social channels as well like twitter.

Would you be willing to explain this a little bit more?
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