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Burger King TV Ad Asks, Hoping Google Home Devices Answer

nytimes.com

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Re: Burger King TV Ad Asks, Hoping Google Home Devices Answer

#42

Just another reason not to watch cable I guess. I can't believe that those ad execs really believe that people want intrusions like that. That they'd want the TV to hack their Home into advertising to them. That's just bullshit. Google should change the autoresponse for burger king. "Hey Google what is a whopper?" "A whopper is a tall tale which clever executives want to sell you but really tastes of cardboard"

I prefer the answer, "The Whopper is a popular sandwich sold by Burger King. Its primary component is ground muscle fiber obtained from the species homo sapiens."

Re: Burger King TV Ad Asks, Hoping Google Home Devices Answer

#43

I think this is technically a violation of the CFAA right?

I'm sure BK lawyers would argue that by having the TV running you're giving them write only audio access to the house.

And hopefully any court would treat that argument with the contempt it deserves.

By having burgers on the shelf in their burger-joint BK are giving me implicit permission to take them for free. They let me in the door after all. /s

Re: Burger King TV Ad Asks, Hoping Google Home Devices Answer

#44

Just another reason not to watch cable I guess. I can't believe that those ad execs really believe that people want intrusions like that. That they'd want the TV to hack their Home into advertising to them. That's just bullshit. Google should change the autoresponse for burger king. "Hey Google what is a whopper?" "A whopper is a tall tale which clever executives want to sell you but really tastes of cardboard"

"I can't believe that those ad execs really believe that people want intrusions like that."

These are probably the same people that overloaded webpages with so much junk that the adblocker came into being.

Re: Burger King TV Ad Asks, Hoping Google Home Devices Answer

#45
post #9

Are you serious? Oh, to be a fly on the wall of the conference room where these things are pitched and discussed... > “We think about our guests’ perception and their perspective on how we interact with them, but on balance we felt this was a really positive way to connect with them.” Perhaps I'm too cynical or jaded by the trends in the evolving relationships between individuals, communities, businesses and our shar…

Arguably it's already unauthorised access of a computer system which is illegal in USA and UK at least.

See, this is something that I would have assumed would have been brought up in that conference room where this idea was initially pitched... isn't it somebody's job at most companies to ask the "Are we sure this isn't illegal?" question when someone suggests some bullshit that nobody has ever tried before?

Re: Burger King TV Ad Asks, Hoping Google Home Devices Answer

#46
post #10

When someone shows me their new Alexa or Google Home, I ask it to add ingredients to make thermite in to its shopping cart. Then I ask it to look up flights to Syria.

Why thermite? I can easily think of other chemicals that are guaranteed to be much higher up on the red flag list.

He knows what thermite is, he's seen it referenced dozens of times between WWII media and Breaking Bad.

Re: Burger King TV Ad Asks, Hoping Google Home Devices Answer

#47
post #12

Google has already disabled this from responding on the server side.

Source? Or are you just implying that they will quickly? I don't doubt you mind you, just genuinely curious what Google has to say about this.

A quick search just turned up similar articles to the post with a statement that Google had nothing to do with ad and declined to comment.

Re: Burger King TV Ad Asks, Hoping Google Home Devices Answer

#49
post #45

Earlier quoted context omitted.

Arguably it's already unauthorised access of a computer system which is illegal in USA and UK at least.

See, this is something that I would have assumed would have been brought up in that conference room where this idea was initially pitched... isn't it somebody's job at most companies to ask the "Are we sure this isn't illegal?" question when someone suggests some bullshit that nobody has ever tried before?

Perhaps it was. Some person on HN said something might be illegal. That does not mean the company's legal team came to the same conclusion.
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