41–50 of 89 posts
It is unclear if this will be for the 'display network' (i.e. sites hosting adsense) of just for ads on Google properties. If this is across the whole web, then it will be interesting to see the privacy protection they have in place.
Get ready for ads to start addressing you directly by name and doing other like things to get your attention. Google isn't usually _too_ overt about these sort of things but the less savory ad networks could get really unpleasant. "Hey there George Thompson, click to see one weird trick to hide your arrest records from your wife Mary"
You are prohibited from creating ad content which implies knowledge of personally identifiable information or sensitive information about your customers ... Sensitive information about your customers can’t be used in Customer Match campaigns or ads. Additionally, you can't use data from your Customer Match campaigns to identify sensitive information about your customers. Sensitive information includes: Interest or pa…
Perhaps we should be more creeped out by the more subtle personalized ads than the clumsy attempt I suggested.
What I'm wondering here is if Google will provide any way to upload this info to them anonymously similar to how Liveramp does it.
I personally won't be running these, but I'm curious if others are really comfortable with the idea of uploading their customer lists to Google (or FB or anyone else for that matter) in plaintext vs. going through a neutral middle-man that lets you just provide hashed values to get a match.
EDIT:
Looks like my reading comprehension failed this morning and they do allow you to upload hashed lists per their support doc. Also, to clarify, I have little doubt that Google, FB, etc. can't figure out who the people are. The main concern is with the people managing the AdWords accounts pulling/sending around plaintext email lists of all these customer records. That is often extremely sensitive and valuable company data that should never be sent around like that. From my experience, the people managing these campaigns are often not technical or experienced enough to think of risks like that. So hopefully the only way they can access such info is via someone who does have the knowledge/experience to say "yeah, plaintext lists of our customer emails are NOT something I'm going to be sending you a CSV of."
Earlier quoted context omitted.
What's stopping me from setting up 500 recognized emails?
For this Google offering they're likely to use the same tech that powers their new CAPTCHA-less reCaptcha.
Earlier quoted context omitted.
You are prohibited from creating ad content which implies knowledge of personally identifiable information or sensitive information about your customers ... Sensitive information about your customers can’t be used in Customer Match campaigns or ads. Additionally, you can't use data from your Customer Match campaigns to identify sensitive information about your customers. Sensitive information includes: Interest or pa…
There is actually a creep-out effect with taking this too far I think that drives people away from ads that are too stalkery. Consider the case of target who toned down the exactness of some of their targeted mailer ads to women likely to be pregnant after accidentilly kicking off the outing of a pregnant teen to her family. Perhaps we should be more creeped out by the more subtle personalized ads than the clumsy att…
The article, quoting Google's PR: "Google is in a unique position to connect consumers with your business in the most relevant ways. Whether they’re searching on Google, checking promotions on Gmail, or watching videos on YouTube, we can deliver the most relevant information based on what they’re doing, wherever they are, when they’re looking, and on any device they’re using. Today, we’re building on these capabiliti…
er, what's creepy about looking at the promotions tab in gmail?
I'd suggest watching how other people use email once or twice. My mother has a number of emails from companies that I would consider outright spam (signed up for at purchase time of whatever) but she looks at them nearly every time for good deals.
I used to think this behavior was crazy until I bought some nicely tailored clothes at a smaller shop online and started getting "sale" and new product emails from them and I...didn't immediately mark them as spam. I now read them regularly even though I rarely buy from them, even if just to get ideas for clothing.
This is nothing new as FB has had Custom Audiences available for a while now, and you could also do this with 3rd party audience lists via cookie onboarding services like LiveRamp, etc. What I'm wondering here is if Google will provide any way to upload this info to them anonymously similar to how Liveramp does it. I personally won't be running these, but I'm curious if others are really comfortable with the idea of…
according to the linked [1] you only upload hashes of email addresses.
The article gave gave an example of 'Rewards program' of a company. Using that example, most rewards program give you the option not to receive 'promotional emails' from them. Does this mean such companies will also not upload to Google, the email of someone who has opted not to receive promotional emails? If the companies don't do that, how can a user 'opt out' of not receiving such targeted advertising?
Doesn't mean that at all. Reward program would just be an example of a not-necessarily-web company that has a list of customer emails. Nothing prevents them from adding your email to that list. The scary thing is this means Google is targeting and following us on an account basis, not just an anonymous advertiser id. If only there was some universally accepted 'do not track' feature....
this is only for "Google Search, YouTube, and Gmail"
This is nothing new as FB has had Custom Audiences available for a while now, and you could also do this with 3rd party audience lists via cookie onboarding services like LiveRamp, etc. What I'm wondering here is if Google will provide any way to upload this info to them anonymously similar to how Liveramp does it. I personally won't be running these, but I'm curious if others are really comfortable with the idea of…
> I personally won't be running these, but I'm curious if others are really comfortable with the idea of uploading their customer lists to Google (or FB or anyone else for that matter) in plaintext vs. going through a neutral middle-man that lets you just provide hashed values to get a match. according to the linked [1] you only upload hashes of email addresses. [1] https://support.google.com/adwords/answer/6276125
This is nothing new as FB has had Custom Audiences available for a while now, and you could also do this with 3rd party audience lists via cookie onboarding services like LiveRamp, etc. What I'm wondering here is if Google will provide any way to upload this info to them anonymously similar to how Liveramp does it. I personally won't be running these, but I'm curious if others are really comfortable with the idea of…
Just to present a cynical point of view, it is Facebook and Google. In America (and many other countries) Google provides mail servers via google apps or just directly on the gmail platform. I don't know the percentage so I won't invent one but I would argue it is quite likely that if an exchange takes place between 2 parties (the minimum for a convo) the traffic routes through google. Between facebook, chrome, gmail and android your customer lists are likely not private.