A list of email addresses "which can be matched to signed-in users" - it is not clear if the list will have to be gmail addresses matching the logged in users? I'd assume so, unless Google is maintaining links between people's google email addresses and other addresses they might use (eg. multiple email boxes being used on the same phone)to make a match, which is also plausible.
Google introduces 'Customer Match' – target web ads to email addresses
21–30 of 89 posts
Re: Google introduces 'Customer Match' – target web ads to email addresses
#22Earlier quoted context omitted.
So some more digging and it seems there will be a minimum of 1000 users per group [1], so we aren't quite yet at the point of targeting individuals. [1] https://support.google.com/adwords/answer/6276125
And it says "Active visitors", makes me think it might not work with 1 real address and 999 fake ones
I fully expect the folks who make Facebook like and YouTube video view farms to start farming email addresses you can use for this.
Re: Google introduces 'Customer Match' – target web ads to email addresses
#23The article, quoting Google's PR: "Google is in a unique position to connect consumers with your business in the most relevant ways. Whether they’re searching on Google, checking promotions on Gmail, or watching videos on YouTube, we can deliver the most relevant information based on what they’re doing, wherever they are, when they’re looking, and on any device they’re using. Today, we’re building on these capabilities with new ads innovations to deliver even more relevance."
"Checking promotions on Gmail"?
Eric Schmidt once wrote:
“Google policy is to get right up to the creepy line and not cross it… We don’t need you to type at all. We know where you are. We know where you’ve been. We can more or less know what you’re thinking about.”
That was in 2010. They're now well over the "creepy line", and probably well past the European Privacy Directive.
Log out of Google, now. Delete all their cookies. And get off Gmail. There's a site on how to do this.[1] You don't need Google's "services".
Re: Google introduces 'Customer Match' – target web ads to email addresses
#24The article, quoting Google's PR: "Google is in a unique position to connect consumers with your business in the most relevant ways. Whether they’re searching on Google, checking promotions on Gmail, or watching videos on YouTube, we can deliver the most relevant information based on what they’re doing, wherever they are, when they’re looking, and on any device they’re using. Today, we’re building on these capabiliti…
Can't use favorites on Youtube without being logged in... Anyone with a sane workaround for that ?
Re: Google introduces 'Customer Match' – target web ads to email addresses
#25The article, quoting Google's PR: "Google is in a unique position to connect consumers with your business in the most relevant ways. Whether they’re searching on Google, checking promotions on Gmail, or watching videos on YouTube, we can deliver the most relevant information based on what they’re doing, wherever they are, when they’re looking, and on any device they’re using. Today, we’re building on these capabiliti…
Can't use favorites on Youtube without being logged in... Anyone with a sane workaround for that ?
Browser bookmarks.
Re: Google introduces 'Customer Match' – target web ads to email addresses
#26Re: Google introduces 'Customer Match' – target web ads to email addresses
#27The article, quoting Google's PR: "Google is in a unique position to connect consumers with your business in the most relevant ways. Whether they’re searching on Google, checking promotions on Gmail, or watching videos on YouTube, we can deliver the most relevant information based on what they’re doing, wherever they are, when they’re looking, and on any device they’re using. Today, we’re building on these capabiliti…
There is research that supports the idea that yes, people do check the promotions tab. http://returnpath.com/wp-content/uploads/2015/02/Return_Path...
Re: Google introduces 'Customer Match' – target web ads to email addresses
#28The article gave gave an example of 'Rewards program' of a company. Using that example, most rewards program give you the option not to receive 'promotional emails' from them. Does this mean such companies will also not upload to Google, the email of someone who has opted not to receive promotional emails? If the companies don't do that, how can a user 'opt out' of not receiving such targeted advertising?
Re: Google introduces 'Customer Match' – target web ads to email addresses
#29The article gave gave an example of 'Rewards program' of a company. Using that example, most rewards program give you the option not to receive 'promotional emails' from them. Does this mean such companies will also not upload to Google, the email of someone who has opted not to receive promotional emails? If the companies don't do that, how can a user 'opt out' of not receiving such targeted advertising?
Doesn't mean that at all. Reward program would just be an example of a not-necessarily-web company that has a list of customer emails. Nothing prevents them from adding your email to that list.
The scary thing is this means Google is targeting and following us on an account basis, not just an anonymous advertiser id.
If only there was some universally accepted 'do not track' feature....
Re: Google introduces 'Customer Match' – target web ads to email addresses
#30The article, quoting Google's PR: "Google is in a unique position to connect consumers with your business in the most relevant ways. Whether they’re searching on Google, checking promotions on Gmail, or watching videos on YouTube, we can deliver the most relevant information based on what they’re doing, wherever they are, when they’re looking, and on any device they’re using. Today, we’re building on these capabiliti…
So far I still find the value they provide in knowing that much about me to outweigh the costs and concerns. I constantly evaluate this metric in my head, but so far Google is still on the plus side.
I find it really handy when I pull up Google maps on my phone and it basically already knows what I was going to type. I find Google now to be super helpful.