The producer here is clearly talented, but the fact remains that notwithstanding Liam Howlett's setup in the late nineties, today's most basic music production software is a country mile more powerful than that which produced some of the most memorable music of the last twenty years. I often think that there exists a clear analogy between electronic music and video games. The computer games of the 80s and early 90s p…
Frank Zappa pops into mind as an example. Eric Satie another. They just did their thing. It's an important decision: If pop sounds are your thing ... which might be called 'musicality' ... it's a much easier road. But most ear candy is soon forgotten. And the 'deep' stuff takes time to find an audience.
Hundreds of thousands of people have access to the technology, so sounding modern but standing out from the crowd is really hard. Luckily, the tech has also provided the means to reach an audience you could never reach before. So whatever you do can find an audience.