Earlier quoted context omitted.
I sound like a cynic when I say this, but the root cause of failures like this is a principle fundamental to Evernote: data owned by an application, rather than data accessed by an application. If all your data exists in a file hierachy that you can browse, edit manually, and back up, then you have the safety of relying only on foundational systems for the survival of your data, and the power to use your data as you…
I fully agree, but as a vendor that only implements bring-your-own-storage, I can tell you it's not much fun from the supplier standpoint. Our no 1 support request is something along the lines of: "I've deleted my diagram, can you restore it for me?" "No. We don't store your data, we never even see it" "What a useless service, just get my data back or I want to speak to random escalation person " 99% of users don't c…
This is the sad Catch 22 we live in where privacy is jeopardized at the cost of ease of use
Do you think there is any value in educating the customer further? Periodically (5mins) reminding the user with a small notification to save (and backup) their work? I agree it can become a UX Nightmare (e.g. MS Paperclipguy), but having a checkbox "do not remind me again" could possibly go a long way as well.