I think it’ll be a big win when plant-based burgers are cheaper than animal based burgers. From a raw ingredients standpoint plant based food should almost always be cheaper than animal based food because the costs associated with farming plants is lower than the costs associated with farming animals. Hopefully, with McDonald’s scale and with their vertical integration they can make affordable, tasty, and comparably…
Right now the Impossible Burger still significantly trails behind an equivalent-weight beef burger in protein, and has a bunch of carbohydrates (which beef doesn't have at all) [1].
Our diet is already far too stuffed with processed carbohydrates, so it's unfortunate that the Impossible Burger adds even more. Hopefully, further improvements can focus on healthy proteins instead.
[1] https://www.cnet.com/health/is-the-impossible-burger-healthi...