Earlier quoted context omitted.
> For these big conglomerates, the trendy thing is to have your own games store. Complete with exclusivity deals How else are they going to get people to use these stores?
Also the fact that the Epic Games Store exists is a step towards countering Steam's monopoly on mainstream titles. People complain about the loss of functionality like screenshots or the in-game browser when using Epic. And there are exclusivity deals. Complaints against those things are valid, and the actual implementation of the storefront needs a lot of improvement, but I'm wondering if a Steam monopoly would have…
Furthermore, I know some gamedevs personally who release an early access level title with exclusivity deal on epic's playform just so that they gain access to further funding to finish the game and release on Steam for the actual shot at success. They take advantage of the money to fund their work, but have said that the numbers do not compare to that of Steam.