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YouTube will now show ads on all videos even if creators don’t want them

forbes.com

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Re: YouTube will now show ads on all videos even if creators don’t want them

#371

Post by swebs »

cableshaft wrote: post #4

I know there are several content creators (such as Jim Sterling) that have their videos ad-free as a perk for their supporters (since he's supported enough via Patreon). He's pretty angry about this change. I somewhat understand Google's stance on this, as it's a service that should be allowed to make money even on people who don't want to make money. They don't really have such a way to opt out of pretty much any ot…

Can't he give out his videos to subscribers in a torrent or something? That way you don't need any infrastructure to get it out there.

Re: YouTube will now show ads on all videos even if creators don’t want them

#372

Post by JoeAltmaier »

shawnz wrote: post #370
ashtonkem wrote: post #367

Earlier quoted context omitted.

Who pays. All companies ultimately are responsive to the wants and needs of their paying customers, within the limits of legality and physics. Do not underestimate how important it is that Google’s paying customers are ad buyers, not you.

And why would they not also be responsive to the wants and the needs of the customers who look at the ads, without which the model would not be profitable? They had to create a service people want to use in order to be able to put ads on it.

They are responsive. They'll push ads at them to the limit of their endurance, then back off a smidgen and call it good.

Re: YouTube will now show ads on all videos even if creators don’t want them

#373

Post by ixwt »

dmd wrote: post #153
arnoooooo wrote: post #149

Earlier quoted context omitted.

Thats sounds a lot like extorsion.

Restaurants extort me to pay for food if I want to eat there. It's shameful.

A big difference I see is how much money does Google make me "watching"/skipping ads in a month? I find it hard to believe it's around $10/month. What are rates now a days?

Re: YouTube will now show ads on all videos even if creators don’t want them

#374

Post by wbhart »

behringer wrote: post #358
wbhart wrote: post #353

This is not workable in Germany. There are huge fines for running YouTube businesses without putting business details at every location your video appears on the internet. German State administrators have sent out such fines simply because videos made in Germany (even in English) which have advertising do not carry such additional business information. These administrators will not know, nor care if you are in the Yo…

Can't you just put your business information at the start/end of your videos?

If I were a business, the answer is no, the regulations are very strict.

But I am not a business, I'm a hobbyist. I derive no income from my channel.

By my estimation you would need at least five employees in Germany to run an online business properly, as the law that governs businesses is voluminous and bureaucratic. I could not afford to run a business.

For example, if I were a business in Germany, other YouTubers could sue me simply because I didn't follow packaging or E-waste laws in one of my videos. And that is to say nothing of surprise laws that you couldn't even predict would be laws.

Also, under German law I'd need permission from my existing employer to run a business, which they would not likely give.

Re: YouTube will now show ads on all videos even if creators don’t want them

#375

Post by jypepin »

bsd44 wrote: post #118

As a content consumer I see this as a positive thing for me. A few months ago when YouTube decided to auto-add ads on all videos, my watch time on YouTube decreased by more than 50% since I consume all video content on either my phone or my tablet (where I don't have access to AdBlock), and I find the amount of ads I have to go through to watch a video so annoying that I'd rather not watch it at all. As a result I sp…

For me, it's the opposite - I'm very close to paying for youtube premium and not have ads anymore.

Re: YouTube will now show ads on all videos even if creators don’t want them

#376

Post by IgniteTheSun »

rconti wrote: post #277
athenot wrote: post #227

Earlier quoted context omitted.

I've noticed the same. When I go looking for some video on youtube, I first pause, prepare my query in my mind and then open youtube & rush to type what I prepared, sift quickly and try to find what I'm looking for, then close the tab/quit the app when I'm done. It's the same feeling as dashing into a hostile store trying to upsell you on stuff and waste your time, when all you needed is 1 thing. For actual video hos…

I find it hilarious that YouTube's iOS app is always pushing me to try a trial of their premium product, one of the major selling points being that videos continue to play in the background when you close the app. When, in fact, closing the app is the most reliable way to get YouTube to stop playing. From inadvertent clicks in the Wrong Place on the screen that launch some crap or play some ad, to autoplay, as soon a…

Maybe this explains why its become frustratingly difficult for me to quickly close the app on Android.

Re: YouTube will now show ads on all videos even if creators don’t want them

#377

Post by zwkrt »

darrylb42 wrote: post #341
eplanit wrote: post #219

Earlier quoted context omitted.

It is superficially sad, but as you point out the 2nd order effects are really positive. Google has really done us all a favor by being actually more authentic: they're saying "We're an Advertising company ." (the period is said out loud). They are a tech company insofar as it serves their ad business. They're not a general tech company, and they have no interests or pursuits in anything else unless it is to develop…

YouTube premium gets rid of all the ads, unless creators have embedded them in the video. There is lots of good content for toddlers on YouTube, but it is unwatchable with ads. I watch more myself now all the ads are gone, plus you get youtube music, not as good as spotify but good enough.

I can't believe that you actually decided to be held hostage by google and pay them to remove content that they would otherwise only put in front of you if you were looking. Its like paying a restaurant not to harass you and then going to it when you could just go to the restaurant next door without the protection fee. There is also a lot of good content for toddlers IRL.

Re: YouTube will now show ads on all videos even if creators don’t want them

#378

Post by shawnz »

JoeAltmaier wrote: post #372
shawnz wrote: post #370

Earlier quoted context omitted.

And why would they not also be responsive to the wants and the needs of the customers who look at the ads, without which the model would not be profitable? They had to create a service people want to use in order to be able to put ads on it.

They are responsive. They'll push ads at them to the limit of their endurance, then back off a smidgen and call it good.

And isn't that the same story in any business? They'll raise costs to the limit of customers' endurance, or else reduce quality to compensate?

If there is a problem then the problem is Google. I don't think this can be blamed on just the ad-driven profit model.

Re: YouTube will now show ads on all videos even if creators don’t want them

#379

Post by josefresco »

My kids (like most kids) spend a ton of time on YouTube. We pay for YouTube Premium to remove ads (no-brainer). How does YT compensate creators when the viewer is a Premium customer? Is it the same rate, or better than non-paid viewers?

Re: YouTube will now show ads on all videos even if creators don’t want them

#380

Post by swebs »

treis wrote: post #169
bsharitt wrote: post #61

I get why people are mad that something that exists is changing, though at this point I've stopped being surprised when something that was free either stops being free or has the free offering diminished. This particularly was a very weird setup where if you didn't want a share of ad revenue, you got to use the service completely for free. While Google offers ad free YouTube to users, it'd be nice if they offered a w…

This sort of thing needs to attract anti-competitive scrutiny at some point. Give away something for free, drive your competitors away, then raise prices is a text book anti-competitive move.

Don't forget that Google flat out just bought Youtube when they realized Google Video couldn't compete.
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