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Apple apologizes for iPad 'Crush' ad that 'missed the mark'

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Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#361

Post by bsaul »

mindwok wrote: post #347

It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…

Strong emotional reaction to anything is pretty much the norm nowadays.

However, i feel like apple's ad made people visualize a true deep concern about the future of art (and humanity) with regards to the recent advancements of AI. The fact that the number 1 consumer hardware company in the world blatantly acknowledge the fact that computers are going to generate every piece of content automatically in the future is quite troubling. (of course, that's probably not exactly what they meant, as someone will have to push that "generate" button on the ipad, at some point).

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#362

Post by red_trumpet »

thinkingtoilet wrote: post #354
mindwok wrote: post #347

It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…

I agree. This a the quote from the article, someone called it the "destruction of human experience". We have to be a little bit tougher than this, right?

I agree that one can see the ad as depicting "destruction of human experience". This does not mean that my day is ruined after viewing the ad. Disliking the ad and calling it what it is does not mean one is not tough.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#363

Post by foobar_______ »

mindwok wrote: post #347

It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…

You help me feel sane. People, it is a commercial. Nothing more. Don't get your panties in a bundle. If you don't like it, change the channel, don't buy their product, go outside on a hike. The things people get upset about today is fascinating. GO OUTSIDE

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#364

Post by [deleted] »

mindwok wrote: post #347

It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…

[deleted]

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#365

Post by faitswulff »

mindwok wrote: post #347

It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…

Even if you disagree, I would think that the volume or strength of the comments would teach you something about the situation. Instead, it’s the children who are wrong.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#366

Post by cultofmetatron »

mindwok wrote: post #347

It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…

no kidding. there's a bunch of stuff going on in teh world (some of which risk getting me downvoted if I mention them) that are way more distressing. its not like they destroyed anything truly sacred or one of a kind.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#367

Post by 23B1 »

ChildOfChaos wrote: post #189

This is all really silly. Don't people have anything better to get upset about? I wish companies/Apple didn't cave every time a couple of people start crying. It must be really annoying to work in such industries, you spend a large amount of time making something and then have no idea if people will get upset about it or not.

Marketing is a corporate behavior that is tied to sales, brand equity, expansion, product innovation, and financial performance. Criticizing it is as legitimate as criticizing accounting practices or device capabilities.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#368

Post by bmoxb »

swat535 wrote: post #65
asadm wrote: post #2

to me that ad screams “i will squish all your humanly creativity into this faceless slate”.

That's not the message I got at all, it was like how all of these can be accomplished by this single device. I suppose it would have been cooler if it was the other way around: "iPad somehow expands outwards, filling the room with those things"

It was clear to me that that's what they wanted to express but their chosen visuals didn't convey that well at all. Expanding outwards from the iPad would have made a lot more sense.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#369

Post by PedroBatista »

mindwok wrote: post #347

It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…

We are in a age where most interactions are supercharged with melodramatic theatrics.

Not to dunk too much on the artistic community, but when it comes to these 4 day dramas all the over the top adjectives are applied. Very eloquent but the feelings most of the time aren't even real. It's a performance.

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