This keyboard is a prime example.
Too late. (Mechanical keyboard hype started 10-12 years ago)
Too expensive. (My first mechanical KB was $30. Yes, that's right. If I didn't spill stuff on it, it would still be working. Still hard to justify paying more than $100 for a single peripheral).
Too Meh. (styling looks pretty generic and not really unique enough to tickle the novelty factor for the enthusiasts.)
Seriously though, I can't name a single reason this is better than any other mechanical KB in the market.