Earlier quoted context omitted.
The Windows/Epic situation really is the "best case scenario". You can download and install software from anywhere. Plus, there's an "app store" from the OS vendor, plus a few specality competing ones for things like games, where both consumers and developers have the choice of where they download/publish. Epic competing with Steam has been a great success for everyone I think. Developers get secure funding for games…
Epic games exclusives are not the kind of competing I want, and they're not a win/win/win. I'm happy to buy games on GOG or the Humble store for instance, but I will never in a million years install the privacy and security nightmare that is the Epic Game Store on a PC I own. Sure, steam is not perfect but they've not had issues on the scale of Epics software. I've played thousands of hours of Rocket League, but stil…
The publisher sells their fan base to Epic, and Epic gets a list of potential people they can sell their own crap to, and gets a big install base number they can leverage to convince more publishers to sell them more fan bases.
#1 the publisher wins because they don't like risk in the first place, and free money is free money
#2 epic wins because they build legitimacy and reach, and they sell more fortnite MTX to their burgeoning install base
#3 the developer loses because their brand is tarnished and their potential for future titles is damaged due to lower sales numbers and shredding their fan base
#4 the players lose because they lose choice and have their library locked in a 2nd rate predatory ecosystem