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Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

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Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#351

Post by marcosdumay »

lacy_tinpot wrote: post #323
victor106 wrote: post #314

>No customer or user wakes up and says, ‘I hope I get to talk to a chat bot or an AI agent today This is so true. I led the implementation of an AI customer service agent and even though management thinks it’s a great success the metrics tell a totally different story. Our customers hated it. I haven’t seen anything in tech that is hated more. Before you think we did a bad job with our solution, I can tell you we wen…

Guarantee this is a generational split. The younger demographics will prefer the AI bot to talk to.

Yes, it's a generational split.

People in their 60s or older get confused. People in their 40s or 50s tolerate it better. Younger people hate it with a passion and will hate anything that it touches.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#352

Post by foobarchu »

lacy_tinpot wrote: post #337
alex_suzuki wrote: post #333

Earlier quoted context omitted.

Gen Z hates AI… according to https://www.theverge.com/ai-artificial-intelligence/920401/g... (and others)

If that were true schools wouldn't have a problem with AI. AI usage is rampant.

I've actually been told by my teacher friends who used to complain about too much AI that their high school students are starting to reverse course here, and are now bullying each other for actual or perceived AI use. It's become cringe.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#354

Post by lukeschlather »

voidUpdate wrote: post #3

Maybe if marketing people stopped using the incredibly generic term "AI", and started actually saying what something is, it might work better. When you say "this app is powered by AI", do you mean Skynet, an LLM, or a basic machine learning system?

What's a "basic machine learning system?" is this a question of the size of the model or the algorithm? Which algorithms are basic? If you've got an ensemble of models that includes multiple transformers not all of which are LLMs as well as CNNs, how do you think the marketing people should express that?

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#355

Post by duped »

TheOtherHobbes wrote: post #273
Sharlin wrote: post #186

Earlier quoted context omitted.

Honestly, what are the positive viewpoints of generative AI in the end? Are there others major ones than the following? * My vibe coding machine goes brrrrt and that's all I care about * My college essay cheating machine goes brrrt and that's all I care about * My custom waifu/porn-generating machine goes brrrt and that's all I care about * The concept of AI is drawing all the investor money and that's all I care abo…

It's an incredible search, research, and learning tool, and far better than a search engine. You can get almost anything explained at any level up to undergrad, with the option to ask questions if you don't understand, and with links to references, so you can check that what you're learning is correct. The low-quality content machine angle is one of the least interesting things about it.

But the "research" you're getting from the AI is also low-quality content. And particularly susceptible to the X-Y problem because unless you're already learned in a subject you won't even know how to craft the prompt to get the answer you're looking for.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#356

Post by lacy_tinpot »

prmoustache wrote: post #341
lacy_tinpot wrote: post #323

Earlier quoted context omitted.

Guarantee this is a generational split. The younger demographics will prefer the AI bot to talk to.

I don't thinks so because the ai bot will reliably give you the answers you could already get from the website to begin with and will never solve your problem. If people are calling or opening an interactive chat, this is because all automatized procedures have already failed and you are in a situation not supported by them.

I think people clicking through websites will be viewed the same as people going to the library and reading through books to research.

You just get the information you need way quicker.

Recently I had to make changes to cancel my flight. Luckily the website had an agent and I used it to cancel my flight. Didn't have to wait for an email/chat or worse call.

I even rescheduled my flight using the same website agent.

It's just way more convenient.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#357

Post by lacy_tinpot »

foobarchu wrote: post #352
lacy_tinpot wrote: post #337

Earlier quoted context omitted.

If that were true schools wouldn't have a problem with AI. AI usage is rampant.

I've actually been told by my teacher friends who used to complain about too much AI that their high school students are starting to reverse course here, and are now bullying each other for actual or perceived AI use. It's become cringe.

Assuming that's even remotely true, nerds were bullied for their use of computers.

Now no one uses computers because only loser nerds use computers...

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#358

Post by bigstrat2003 »

jordanb wrote: post #155
torben-friis wrote: post #92

Earlier quoted context omitted.

>while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour. I would say that undersells the (not neutral, actively negative) impact of AI to many. What many people hear is "made with the tech that plagiarizes, leaves artists (and soon you as well) without a job, and makes things generic and bland!" You might as well ma…

Also the product itself is likely to suck. One thing that the tech world has become obsessed with is increasingly non-deterministic products. Products that do what they think what the user wants to do rather than what they actually want to do. They've also fallen in love with changing things for the sake of change. I had a friend buy a Tesla and one thing that ruined the car for him is that the menu would change over…

> I had a friend buy a Tesla and one thing that ruined the car for him is that the menu would change overnight. He'd know how to turn the fog lights on, for instance, but next time he had to do it, the menu had moved someplace else.

Incidentally, this is why I will never buy a Tesla. I used to want one pretty badly, I thought (and still think tbh) that they are very cool cars. I was even willing to barely tolerate using a touchscreen as the only interface. But to make that work safely, the controls need to be in the same exact place every time so that I can learn to manipulate them without looking at the screen. Moving stuff around willy nilly like Tesla does isn't just annoying, it's actively unsafe. So I'm not buying one and never will, because they have proved I can't trust them to act right.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#359

Post by agentultra »

victor106 wrote: post #314

>No customer or user wakes up and says, ‘I hope I get to talk to a chat bot or an AI agent today This is so true. I led the implementation of an AI customer service agent and even though management thinks it’s a great success the metrics tell a totally different story. Our customers hated it. I haven’t seen anything in tech that is hated more. Before you think we did a bad job with our solution, I can tell you we wen…

I’ve had to use one of these to book something with a service company. It was horrible. It’s like talking to Pinnochio… there’s nothing there. And it’s trying to sound human and conversational. It’s creepy and annoying.

Just give me a human being or a plain voice menu.

Businesses just don’t want to pay people if they can help it. Some things are inefficient. Get over it.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#360

Post by biophysboy »

dbalatero wrote: post #5

I could be wrong, but it feels like one issue is that AI seems to cater more as a signal to venture capital and the internals of the tech industry in a lot of these products, while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour.

Yes exactly. It’s like advertising a car by saying “it uses gasoline!” Obviously gas helps the car go, but the user of the car just wants to go places cheaply and reliably
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