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They shipped AirPods and the Apple Watch during his tenure. And the ahem, Vision Pro. The M-series chips are probably the biggest win for Apple in the past 15 years. There hasn't been lack of category killers during his stint. If anything they are running out of places on the human body where you can stick a small computer. Surely the next CEO will hopefully not ruin the company and brand by cramming ads into everyth…
> The M-series chips are probably the biggest win for Apple in the past 15 years. In a way yes. But from a business perspective there was a significant spike in Mac sales in 2021-2022. It has mostly levelled off and not that massively above what it was back in the Intel days. They probably also inadvertently increased the upgrade cycle too since there is no longer that much point to upgrade more frequently than every…
If anything I’d be pissed if Cook was out and the new CEO’s strategy involved making chips that needed upgrades every other year again. Or if they were like, “Macs don’t sell well, let’s cancel the product line.”