Earlier quoted context omitted.
> Will this fundamentally change how people find and access information? How do you create an experience so compelling that it replaces the current paradigm? I think it's already compelling enough to replace the current paradigm. Search is pretty much dead to me. I have to end every search with "reddit" to get remotely useful results. The concern I have with LLMs replacing search is that once it starts being monetize…
> The concern I have with LLMs replacing search is that once it starts being monetized with ads or propaganda, it's going to be very dangerous. Not to mention that users consuming most content through a middle-man completely breaks most publishers business models. Traditional search is a mutually beneficial arrangement, but LLM search is parasitic. Expect to see a lot more technical countermeasures and/or lawsuits ag…
The whole thing needs a reframe. Ad driven business only works because its a race to the bottom. Now we are approaching the bottom, and its not gonna be as competitive. Throwback to the 90s when you paid for a search engine?
If you can charge the user (the customer- NOT the product) and then pay bespoke data providers (of which publishers fall under) then the model makes more sense, and LLM providers are normal middlemen, not parasites.
The shift is already underway imo - my age cohort (28 y/o) does not consume traditional publications directly. Its all through summarization like podcast interviews, youtube essays, social media (reddit) etc