> When you say it generically like this, it has no meaning. Among? Top 50%
Here are two measures for you: 1) look at the last ten years of Consumer Reports smartphone rankings. How often is the latest iPhone ranked in the top 3? 2) look at the single core performance, battery life, and screen quality of the original 13" M1 MacBook Air. Now find me a laptop with commensurate performance at the same price point from that time.
> You could say this about any company. Its marketing jargon from the best in the world at marketing.
The urge to suggest that you seek a refund of the tuition fees for your marketing class is tempered only by a growing feeling that it might have been an elective at high school?
> This is no different than when they plaster 'Security' and 'Privacy' in their ads, yet have worse security than Android(if we use pegasus and zerodium for security)
Trusted Reviews:[^1] "iPhones are more secure by default. Disk encryption is enabled by default, apps from the App Store go through a stricter vetting process, and Apple doesn’t gather users’ personal details for advertising purposes"
Norton:[^2] "There’s no doubt Android is a bit more of a Wild West than iOS, but, with the right precautions, it can still be a safe platform."
InfoSecurityBuzz:[^3] "Android had 547 vulnerabilities in the year 2021, compared to 357 for iOS. While both Android and iOS have vulnerabilities […] Android has more overall vulnerabilities [and] a higher proportion of Android vulnerabilities are considered to have a low attack complexity, which means that they are easier to exploit."
The claim that Android is more secure than iOS seems like pure fantasy. Can you substantiate it?
> and have been known to hand over data(PRISM, data in Russian and chinese data centers).
Any foreign company operating a data center in China is required to contract with a domestic partner for legal ownership of the data within the facility and physical security of the location. In this regard, as with PRISM, Apple is no different to Amazon, Microsoft, et al.
The only data stored in Apple's Chinese data center is that of its Chinese customers, and I do not believe Apple markets its products as "privacy"-focused in China, where there is almost literally no concept of privacy.
Apple has in fact publicly resisted repeated attempts from state and federal authorities to have it insert backdoors into iOS, and launched an amicus legal claim with Meta against the NSO group.
But anyway, let's pretend for a second that I grant you all of these fantastical and unsubstantiated claims about iPhone privacy and security, I have some direct questions for you!
1. Can you explain to me why "the marketers" are adopting the same strategy for Vision Pro's launch as they have for every other flagship Apple launch in the last decade?
2. Can you explain why a company with an estimated NPS in range(+65,+80) even _needs_ the best marketers in the world?
3. Can you explain why you seem to believe that it is the job of Apple's marketing team to "normalise" something ex post facto? Isn't it a well understood axiom of Apple's philosophy that until the technology is mature (in this case: thin / light) enough to create a resonant user experience, they will not enter a market?
4. Can you find me that mythical laptop computer to compete with MacBook Air?
5. Can you see a trend looking back at the top 3 smartphones in Consumer Reports' surveys over the last decade?
[^1]: https://www.trustedreviews.com/news/mobile-news/are-iphones-...
[^2]: https://uk.norton.com/blog/mobile/android-vs-ios-which-is-mo...
[^3]: https://informationsecuritybuzz.com/ios-vs-android-the-more-....