Wow, this is a real indictment of goog’s plan to take the loot from ads and spend to diversify. They basically invented the cloud model, and if they don’t have the culture and the ability to expand to this most naturally of expansion areas.. they are doomed. There is something seriously broken at google. This puts Larry quitting in more context. He’s lost confidence in google doing this, then there is nothing left fo…
Also, I feel like they are in an almost impossible competitive position. Their main competitive tool against aws is further differentiation by ‘moving up the stack” with more and more “do the tough stuff for you” platform services that fewer and fewer people use. It’s getting so baroque with no developer “pull”, people aren’t begging for these services to solve a real problem, more like goog saying “here’s another piece that could be helpful”
Meanwhile, aws’s long history of walking people up the ramp of IAAS makes it more of a fit when they do start adding PAAS service and they fill a real need and get great adoption(for some/a lot of them)