As an employee, it is valuable to me that my company will not hire someone who doesn't think our business does something important ("get over yourselves, you're not curing cancer"), or who thinks the right way to ask business decision questions is to ask if "you're morons", or who has a problem with the company asking very basic probing questions, such as confirming you've thought through the challenge of changing fr…
I so dislike the ball-gargling exercise of "why do you want to work here?" It's often a "well, I need a job, you're hiring, and what you guys are doing looks at least marginally interesting to me" - I ought not need to find whatever product/service/market they're doing/in inspiring - I should just want to do it for the pay offered.
... so the reality is that I need to lie at the interview to get the job, this is so sad.