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Verizon to Sell Tumblr to Automattic

wsj.com

331–340 of 474 posts

Re: Verizon to Sell Tumblr to Automattic

#331
post #329

Tumblr was censored to drive traffic to Reddit and Twitter, which creates a more centralized crowd. The decision to censor Tumblr makes absolutely no business sense for tumblr, which means the main motivator is something else.

Wait, so Verizon/OATH censored their platform to drive traffic to competitor's sites? What master plan is this?

Re: Verizon to Sell Tumblr to Automattic

#332
post #154

Earlier quoted context omitted.

Every time I go to visit Tumblr, it asks me to log in. If I can't lurk on a content site, I'm moving on.

Individual Tumblr blogs get to decide whether example.tumblr.com is "only visible to logged-in users." If they turn on that setting, the site 1. forces you to log in, and 2. renders the site inline as part of the Tumblr dashboard SPA. If you don't turn it on, though, your Tumblr blog is a public/static website indexable by Google.

Importantly left out here is what the default is. It sounds like the default is must log in - I can't imagine how many tumblr users would choose to only have logged in viewers. I've left a while though so feel free to correct that.

Re: Verizon to Sell Tumblr to Automattic

#333
post #189

Earlier quoted context omitted.

any reasonably large brand that can afford a social media manager will use automated tools that crossposts the exact same content to Twitter, FB, IG, and Tumblr. The original appeal of Tumblr was that it was a modern day Xanga, lots of personal, anonymous journaling, weird jokes and photos. I don't recall anybody becoming an influencer via Tumblr, probably because it didn't attract that kind of audience.

audiences that can be influenced?

Audiences that would willingly watch a 30 minute ad that is broken up by a dozen shorter third party ads.

Re: Verizon to Sell Tumblr to Automattic

#334
post #44

Earlier quoted context omitted.

It was really really huge for the LGBTQ community. There has been no replacement.

As far as I know, a lot of LGBTQ migrated to Mastodon

This is way too tech centric. Most of the LGBTQ+ tumblr users are not Mastadon users currently.

Re: Verizon to Sell Tumblr to Automattic

#335
post #96
post #18

Earlier quoted context omitted.

Most sites start that way. That was our policy on reddit too. If it was legal it was allowed. But you can see where that leads -- as you get bigger you attract a crowd that may be legal, but not one you want to support. The best analogy is that I support your right to spew your hate speech if you want, but I'm not going to open my house and let you do it in my living room. Most sites eventually decide that they don't…

Steve's take on Reddit these days almost seems like he's doubling down on the whole "free speech" thing for better or for worse. I personally left the site after eleven years. Steve actually permanently banned me after I had pointed out a few instances where racism was not only allowed to live, but seemingly encouraged.

What keeps me on is staying out of the r/all subs. Ever since forums have pretty much waned (rather SEO buried them from the light of day) subreddits are all that's left for niche interest forums or local groups. It's also painless to make your own subreddits.

Occasionally I'll be logged out of reddit and see the new defaults and my god, I feel like I'm getting dumber.

Re: Verizon to Sell Tumblr to Automattic

#336
post #38
post #18

Earlier quoted context omitted.

Most sites start that way. That was our policy on reddit too. If it was legal it was allowed. But you can see where that leads -- as you get bigger you attract a crowd that may be legal, but not one you want to support. The best analogy is that I support your right to spew your hate speech if you want, but I'm not going to open my house and let you do it in my living room. Most sites eventually decide that they don't…

Yeah, I love free speech but fundamentally social media is a product that I use and not having to deal with hate speech all the time is an important part of that product for me. At a certain point I've found moderation leads to a vastly better product to use than no moderation. For people where no moderation is important they can use a product without it (like some of the different *chans) but they just aren't as pop…

The fact that people reflexively spam online chats if given the chance should tell you all you need to know about handing every jackass with a keyboard a megaphone.

Re: Verizon to Sell Tumblr to Automattic

#337
post #323

Earlier quoted context omitted.

Do you base that on anything but a suspicion on your part? You are claiming this to be a misconception, can you actually back that up? I have no idea who those new content creators are supposed to be, like everyone else i just saw people with a decade or more of content producing behind them leaving. And not some of the people i knew but all of them. If there are great hidden communities that grew in the vacuum left,…

I am basing my statements on knowledge from personal experience. As I said above, I'm a primary source with first-hand factual knowledge about this topic. (If you do a lot of capacity planning for a UGC / social network infrastructure over many years, you become intimately familiar with changes in growth rate over time...)

First of, thanks for sharing your experience and insight here.

You do however see how that is a bit difficult to just accept without any backing up, considering a former engineer might naturally be a bit biased about the public perception of a former project dying? By no means a personal attack, just picture yourself in my shoes. I do understand however if there is just no such data available.

Like everyone else here I saw whole communities with active people, with sometimes over a decade of content creation behind them, just vanish. And those werent just the complete porn focused ones, hell even the few leftists i followed from soup.io days packed up for good. Granted, just my anecdotal experience but given how many experienced the same, i would be confident to say that some rather big, active and motivated communities died and others lost a great share of formerly active members and especially content creators due to the sometimes bizarre overlap.

So if tumblr isnt dying, which new active communities sprung up to fill that void? Did any with the current public perception of tumblr? How is the rate of content creation and interaction looking pre and post porn ban announcement?

Differently put, what good do lurker numbers do if the content creators are gone? Without them lurkers arent going to be sticking around forever and which new content creators are acquired?

I do mean what I said in the last post and I mean everyone who reads this,

>If there are great hidden communities that grew in the vacuum left, please do share.

edit: I also forgot to mention the most damming part, Verizon selling tumblr for under 3m. They sure are convinced its dead for good.

Re: Verizon to Sell Tumblr to Automattic

#339

I know there are a lot of nay sayers in this thread about the viability of this acquistion but consider this: > Even still, Matt says Tumblr’s user base is, “several times larger than [WordPress.com].” I don't know what Automattic paid exactly, but the story speculates that: > Dan Primack of Axios is reporting a “source familiar” put the price, “well south of $20 million.” So even if Tumblr is plateaued or declining…

Like others have quoted, south of 20m means south of 3m. At that price tag grave digging makes complete sense if you can stem the running costs.

Re: Verizon to Sell Tumblr to Automattic

#340
post #329

Tumblr was censored to drive traffic to Reddit and Twitter, which creates a more centralized crowd. The decision to censor Tumblr makes absolutely no business sense for tumblr, which means the main motivator is something else.

Wait, so Verizon/OATH censored their platform to drive traffic to competitor's sites? What master plan is this?

Vanguard is the major shareholder in both, so they aren't really competitors.[1]

[1] https://www.econ.uzh.ch/en/newsandmedia/opinions/Index-Funds...

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