321–330 of 412 posts
I have my pet theory. I'm yet to find significant evidence for or against it, but it's what my hunch tells me. The theory goes like this: All on-line ads are mostly worthless - most clicks are from clickfarms, and the genuine parts are mostly by clickjacking or accidental misclicks. Almost no one really wants to buy stuff via ads. Ad agencies keep telling companies that advertising online will generate lots of revenu…
I have my pet theory. I'm yet to find significant evidence for or against it, but it's what my hunch tells me. The theory goes like this: All on-line ads are mostly worthless - most clicks are from clickfarms, and the genuine parts are mostly by clickjacking or accidental misclicks. Almost no one really wants to buy stuff via ads. Ad agencies keep telling companies that advertising online will generate lots of revenu…
I would tend to agree, if we keep the "mostly" in mind. You really need to target you ad money on places where the users are already trying to buy something.
Other than that I don't see ads on random sites working any better than television or print ads. Maybe that's okay, but let's face it, I'm not going to buy 10kg of fire wood because I see an ad on a news site.
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Hey everyone -- sorry to hijack the top thread but I’m an ads engineer at Facebook so I feel qualified to respond. I posted this over on reddit too but it's still pending approval. In the case of this ad — I think we actually delivered on what was asked for. The targeting specs were fairly broad (cat lovers in four countries). Getting 39 people who like cats to like a page with a cute cat picture in 20 minutes sounds…
You just completely ignored the point he was trying to make with the fake likes. You're going to have to come up with a better bullshit defense.
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This IS a Facebook problem. Whether they are not doing their job properly or customers have problems understanding their platform. But whatever it is, it still affects FB directly, so of course it's their problem.
No, it's not. This is as much of a Facebook problem as it is Google's problem that people send SPAM to people on the internet. This guy doesn't know how to market. People think that advertising is a magic button that you push and you get results. Hilarious.
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I'm a soon-to-be graduated student and am job hunting, so identifying dead ends is presently very relevant to my life. What about a title like this smells fishy to you? I'm not being pedantic, I really want to know how to avoid crappy jobs.
I work in natural language processing now, but I was working on ads for the last couple of years (right out of college). There is nothing inherent to ads that makes it universally something to avoid. Different people have different priorities for their ideal engineering job (num of users reached, power within the team, liking the product, liking the actual technical work, etc). I know people who loved working in ads:…
Also, be aware that this can change in a few years. Some people consider working for Monsanto a "dead end", because not many other companies would want to hire a person like that afterwards.
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This IS a Facebook problem. Whether they are not doing their job properly or customers have problems understanding their platform. But whatever it is, it still affects FB directly, so of course it's their problem.
No, it's not. This is as much of a Facebook problem as it is Google's problem that people send SPAM to people on the internet. This guy doesn't know how to market. People think that advertising is a magic button that you push and you get results. Hilarious.
I don't understand. If I only advertise in the U.S., why would click farms in Egypt see my ads (and subsequently like my page to avoid detection)?
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You've opted for total ad hominem and strawman without even touching upon the complaint made in the video: that Facebook's advertising system is designed in a manner that reduces the reach and value of that advertising when it's used.
Ad hominem? If you try to build a space rocket and fail miserably at it, post a video about it and I call you a biggot for attempting to do something extremely complicated without proper preparation process, is that ad hominem? Or you keep the wikipedia page on fallacies and wait for every suitable (or not) opportunity to show off with your pompous knowledge?
Are you trolling or just naturally obnoxious?
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I doubt there's any trivial solutions to this, but one simple scenario would be to limit the amount of 'likes' an account can have..but that could also cause FB to implode.
Well, there is one solution which wasn't mentioned in the video, get the bots to like your posts so they get visibility leading to actual users seeing them.
It's also a much cheaper method than paying FB to promote to your click farm fans.