Google is illegally monopolizing online advertising tech, judge rules

Post by thaumasiotes » Thu, Apr 17, 2025, 10:49 PM UTC

hammock wrote: post #95

megaman821 wrote: post #38

I don't think this article explains it well. Google sells ad space on behalf of the publishers and also sells the ads on behalf of the advertisers. It also runs the auction that places the ads into the ad space. See this graphic https://images.app.goo.gl/ADx5xrAnWNicgoFu7 . Parts of this can definately be broken up without destroying Google.

And crucially, there are leaked emails, other evidence that demonstrate (at the very least historical and occasional) corruption of this dual- (multi?) agency arrangement. Among the allegations: The Google ad exchange favored its own platforms, limiting the ability of other exchanges to compete fairly in bidding for ad inventory. https://www.justice.gov/archives/opa/pr/justice-department-s... In limiting the number o…

Post by imiric » Thu, Apr 17, 2025, 10:57 PM UTC

Henchman21 wrote: post #99

ndiddy wrote: post #71

Earlier quoted context omitted.

The original Google research paper by Brin and Page explicitly points out that a search engine financed by advertising is inherently anti-consumer: > Currently, the predominant business model for commercial search engines is advertising. The goals of the advertising business model do not always correspond to providing quality search to users. For example, in our prototype search engine one of the top results for cell…

They were really smart guys. But smart guys don’t stand a chance in the face of all that money because it attracts people who know how to manipulate and control smart people . Smart people think they’re at the top of the totem pole. But really its those without ethics who sit at the top in our society. This is a conundrum humanity must address if we’re to survive over the long term, IMO.

Post by Extropy_ » Thu, Apr 17, 2025, 10:58 PM UTC

TechDebtDevin wrote: post #34

Pretty crazy how this case gets the full support of thr DOJ, along with actions against Harvard, Colombia ect. I dont mind Google being broken up, but how am i supposed to respect the law when the same DOJ lets out ponzi schemers and bond villians because they donated 500k to a Trump friendly super pac. If im Google or anoother tech company im going to be Divesting from the United States as much as possible.

Post by hermitShell » Thu, Apr 17, 2025, 11:00 PM UTC

ndiddy wrote: post #71

internetter wrote: post #18

Kinda surprised. Google's core business is advertising. Some vertically integrated aux services (like chrome) feel ripe for antitrust, but I wasn't expecting ads themselves. What is Google without ads?

The original Google research paper by Brin and Page explicitly points out that a search engine financed by advertising is inherently anti-consumer: > Currently, the predominant business model for commercial search engines is advertising. The goals of the advertising business model do not always correspond to providing quality search to users. For example, in our prototype search engine one of the top results for cell…

Post by hermitShell » Thu, Apr 17, 2025, 11:03 PM UTC

nixpulvis wrote: post #137

beezlebroxxxxxx wrote: post #129

Earlier quoted context omitted.

If we must have ads, the best quality ads I see online are dumb ads. Just an image as a link. The most effective ads I see are ones on blogs where the blogger sells ad space (side columns) and they're just images that directly link to the product. The ads are relevant to the blog and readers. 99% of other online ads I see are visual garbage and irrelevant. The "targeting" is abysmal. Convincing all of these sites tha…

Exactly. Sell "dumb" ads with effort made to make the ads simultaneously stand out and fit into the theme of the site. Like how quality newspapers do it sometimes.