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Happy to see this and hopefully there are some changes. Right now I'm dealing with a crazy Adsense issue and there is no recourse, no customer support and no alternative.
There is no shortage of other ad platforms. Breaking up Google isn't going to solve your specific issue lol
Happy to see this and hopefully there are some changes. Right now I'm dealing with a crazy Adsense issue and there is no recourse, no customer support and no alternative.
There is no shortage of other ad platforms. Breaking up Google isn't going to solve your specific issue lol
For example, it seems like nobody uses Oracle products anymore, yet Oracle stock is at an ATH.
Microsoft Windows is less popular than ever and yet Microsoft stock is at an ATH.
Apple peaked years ago and yet ATH.
Does anyone still use Facebook regularly? FB stock is ATH.
Something doesn't add up.
I don't think this article explains it well. Google sells ad space on behalf of the publishers and also sells the ads on behalf of the advertisers. It also runs the auction that places the ads into the ad space. See this graphic https://images.app.goo.gl/ADx5xrAnWNicgoFu7 . Parts of this can definately be broken up without destroying Google.
The Google ad exchange favored its own platforms, limiting the ability of other exchanges to compete fairly in bidding for ad inventory. https://www.justice.gov/archives/opa/pr/justice-department-s...
In limiting the number of bidders, Google inflated the prices for ad inventory. https://www.abc.net.au/news/2024-11-26/closing-arguments-giv...
Google engaged in bid rigging where competitors agree on who will win a bid, again to inflate prices. https://www.justice.gov/atr/preventing-and-detecting-bid-rig...
Google entered market allocation agreements to create an unfair playing field. https://www.winston.com/en/insights-news/avoiding-antitrust-...
I don't think this article explains it well. Google sells ad space on behalf of the publishers and also sells the ads on behalf of the advertisers. It also runs the auction that places the ads into the ad space. See this graphic https://images.app.goo.gl/ADx5xrAnWNicgoFu7 . Parts of this can definately be broken up without destroying Google.
At the very least the exchange has to be audited. Currently we have no idea whether the prices are a result of natural supply-demand dynamics or whether the exchange keeps artificially pumping the prices with lackluster demand
There's serious nerd sniping potential in asking how best to construct an automatic bidder, especially with the speed and scale requirements in place. It's an incredibly deep problem, and I don't believe there is a single right answer.
Earlier quoted context omitted.
Google can extract as much money as they want from this equation, up to the limit of available capital for advertising. They just need to squeeze more from publishers and at the same time increase click costs. They have been doing both of these for several years.
> They just need to squeeze more from publishers and at the same time increase click costs. but publishers receive stable share of click cost (67%?), so they should be happy with this arrangement.
Kinda surprised. Google's core business is advertising. Some vertically integrated aux services (like chrome) feel ripe for antitrust, but I wasn't expecting ads themselves. What is Google without ads?
The original Google research paper by Brin and Page explicitly points out that a search engine financed by advertising is inherently anti-consumer: > Currently, the predominant business model for commercial search engines is advertising. The goals of the advertising business model do not always correspond to providing quality search to users. For example, in our prototype search engine one of the top results for cell…
This is a conundrum humanity must address if we’re to survive over the long term, IMO.
Earlier quoted context omitted.
How can Google ruin your business?
I've seen countless examples, e.g. a business that depends on online advertising gets its account suspended for incorrect reasons and there is literally no-one to reach at Google to get unsuspended.