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Apple shuffles AI executive ranks in bid to turn around Siri

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Re: Apple shuffles AI executive ranks in bid to turn around Siri

#321

Earlier quoted context omitted.

There aren't a lot of phones that have air vents, except for the ones that also have fans. Convection doesn't work at those sizes and power levels. Thermal design for phones is all about conduction, getting the heat out to the surface of the device and spread evenly enough that there's no hotspot that would be uncomfortable for the user holding the device.

Some phones have fans??

In an alternate world where your phone has a Core i7

Re: Apple shuffles AI executive ranks in bid to turn around Siri

#322
post #170

I've heard this story about Steve Jobs and both his communication style and attention to detail (it may be apocryphal): "Steve was in a meeting with several senior engineers at Apple and asked: 'Can we make the phone smaller?' The engineers responded 'No, it's as small as we can make it' Steve then picked up the phone and threw it into a fish tank. As everyone watched the phone sink into the tank, Steve turned and sa…

What’s most improbable about this anecdote is there happening to be an open fish tank in the meeting room. ;)

Also that the bubbles were visible to the rest of the room, or that the tiny amount of air was able to overcome surface tension in the first place.

Re: Apple shuffles AI executive ranks in bid to turn around Siri

#323

I've heard this story about Steve Jobs and both his communication style and attention to detail (it may be apocryphal): "Steve was in a meeting with several senior engineers at Apple and asked: 'Can we make the phone smaller?' The engineers responded 'No, it's as small as we can make it' Steve then picked up the phone and threw it into a fish tank. As everyone watched the phone sink into the tank, Steve turned and sa…

I really hope it's not true, because that would just mean he doesn't understand how elements are placed on boards - there will always be some air unless you add extra filler. (and make everything run hotter)

I think you are imagining little tiny bubbles coming out.

Re: Apple shuffles AI executive ranks in bid to turn around Siri

#324
post #237
post #180

John Giannandrea (JG) was running the Google Assistant when I was there. That didn't go so well. (Pre-LLM assistants as a category have done badly - Alexa/Siri did _ok_ but presumably everyone working on them had higher hopes.) I remember being surprised when JG seemingly "failed up" to become head of Apple AI. It's been many years and it's hard to point to anything that's gone well in that category. Seems like there…

Plenty of examples. The problem isn't JG. It is Tim Cook. He is exceptionally poor at judging character. And I have been saying this for 10+ years. John Browett, CEO of Dixons. Anyone from UK have said WTF at the time. Angela Ahrendts, CEO of Burberry, the two together Apple has literally stopped expanding their Retail store despite having 10x as much customers. Rolled out many "changes" to Apple store when nearly ev…

This is a big company problem. When companies grow, they eschew the folks who helped build it from the ground up and are intimately familiar with the business, products and customers in favor of people who have "worked at big companies". But in most cases, they didn't actually build them. So all they have to offer is the "big company baggage" that they were exposed to previously.

You can imagine how it usually works out ... after a few years of zero or negative progress, they'll move on to somewhere else, claiming victory on their LinkedIn profiles. Meanwhile the employees who actually built the company continue to get passed over in favor of another round of impostors.

So actually, staying at the same company for a long time probably means you're trapped by a glass ceiling and not promoted very far as you'll "never have had the big company experience that we need". Meanwhile, the company starts to stagnate.

/rant

Re: Apple shuffles AI executive ranks in bid to turn around Siri

#325

Earlier quoted context omitted.

>I suspect the most significant thing holding Apple back in the realm of AI is the fact that Apple prides itself as a company that delivers revolutionary products with ‘wow factor’ that is leagues above the competition. I don't remember them ever doing that. Usually they start with something lacklustre then incrementally improve it until it is strong. Maps is a great example, it was poor on launch compared to Google…

Only in the US. Apple Maps is still far behind Google Maps in most of the rest of the world.

It was great when I was visiting China. I only tried it because Google Maps was unavailable (nothing Google worked at all except push notifications, because those come from Apple), and was pleasantly surprised. Every train station and mall had detailed maps.

Apple Maps is also pretty good here in Canada, although I would never trust it to tell me with any accuracy what a given business's hours are, or whether it even still exists. Google is much better at that.

Re: Apple shuffles AI executive ranks in bid to turn around Siri

#327
post #237
post #180

John Giannandrea (JG) was running the Google Assistant when I was there. That didn't go so well. (Pre-LLM assistants as a category have done badly - Alexa/Siri did _ok_ but presumably everyone working on them had higher hopes.) I remember being surprised when JG seemingly "failed up" to become head of Apple AI. It's been many years and it's hard to point to anything that's gone well in that category. Seems like there…

Plenty of examples. The problem isn't JG. It is Tim Cook. He is exceptionally poor at judging character. And I have been saying this for 10+ years. John Browett, CEO of Dixons. Anyone from UK have said WTF at the time. Angela Ahrendts, CEO of Burberry, the two together Apple has literally stopped expanding their Retail store despite having 10x as much customers. Rolled out many "changes" to Apple store when nearly ev…

Eddy Cue owns Maps too

Re: Apple shuffles AI executive ranks in bid to turn around Siri

#328
post #318

Earlier quoted context omitted.

I don't see that being a strong case against Eddy Cue. Apple's 30% cut makes them tons of revenue, and as a whole those services probably make bank. Apple TV+ especially funds good television. Even if it loses money, funding the arts carries intrinsic value.

> Apple's 30% cut makes them tons of revenue Compared to? All taxes mean fewer transactions – and purchases that never happen don’t generate revenue. This is not easily measurable. Most SaaS or similar services probably go through other devices or email to handle transactions. Apples payments and subscriptions are excellent products but how much goes through there of say revenue for streaming services like Spotify an…

> I’ve said before that even if they were allowing (or better, forced to allow) competition, people would still pay a premium, maybe 10%, to have all subscriptions in one place with one-click unsubscribe. They simply don’t believe their own product can stand on its own without crutches, for some bean counter reason.

The users aren't the issue, the developers are. Companies as reputable as the New York Times are willing to forgo easy subscription flows inside of iOS in order to get users into their dark patterns where you have to call to unsubscribe; can you imagine what shady game developers would do?

Re: Apple shuffles AI executive ranks in bid to turn around Siri

#329

Earlier quoted context omitted.

There aren't a lot of phones that have air vents, except for the ones that also have fans. Convection doesn't work at those sizes and power levels. Thermal design for phones is all about conduction, getting the heat out to the surface of the device and spread evenly enough that there's no hotspot that would be uncomfortable for the user holding the device.

Some phones have fans??

No idea, but technically some phones are now water-cooled.

Re: Apple shuffles AI executive ranks in bid to turn around Siri

#330

I've heard this story about Steve Jobs and both his communication style and attention to detail (it may be apocryphal): "Steve was in a meeting with several senior engineers at Apple and asked: 'Can we make the phone smaller?' The engineers responded 'No, it's as small as we can make it' Steve then picked up the phone and threw it into a fish tank. As everyone watched the phone sink into the tank, Steve turned and sa…

I really hope it's not true, because that would just mean he doesn't understand how elements are placed on boards - there will always be some air unless you add extra filler. (and make everything run hotter)

> there will always be some air unless you add extra filler. (and make everything run hotter)

Adding filler is how you make a passively-cooled device run cooler. Air that's not moving doesn't transport enough heat to be useful, and convection doesn't do anything in the narrow spaces between and above components on a circuit board. Thermal paste, graphite sheets, and vapor chambers are what phones these days do with volume that's not needed for circuitry or structural support.

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