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Apple shuffles AI executive ranks in bid to turn around Siri

finance.yahoo.com

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Re: Apple shuffles AI executive ranks in bid to turn around Siri

#282
post #57

Hopefully the new guys take the existing GenAI bullshit and fuck off from turning it back on after every update despite me turning it off 3 times already.

> turning it back on after every update despite me turning it off 3 times already

That's a page right out of the Windows Update playbook

Re: Apple shuffles AI executive ranks in bid to turn around Siri

#283
They've been behind for almost a decade now. I bought an Android phone around 2017, and the difference in usability between Google Assistant and Siri was enormous even then. I don't think Siri has improved meaningfully since then, either.

Maybe they should consider starting over from scratch.

Re: Apple shuffles AI executive ranks in bid to turn around Siri

#284
post #130

Earlier quoted context omitted.

I suspect the most significant thing holding Apple back in the realm of AI is the fact that Apple prides itself as a company that delivers revolutionary products with ‘wow factor’ that is leagues above the competition. Apple just doesn’t have anything like that with AI. Furthermore, the challenge with AI is that even though it can deliver some shockingly impressive results, it also generates some bafflingly stupid re…

That is now, there was very little wow factor when Copland was being developed and they were at the edge of bankrupcy, long were the days of Mac Classic and LCs. What is saving them this time around is the way they have been priting money with iDevices.

would you really say the color iMacs didn't have a wow factor?

Re: Apple shuffles AI executive ranks in bid to turn around Siri

#285

Earlier quoted context omitted.

Not relevant to what you are discussing related to attention to detail (which I agree with). This is my imaginary scenario -- if Steve Jobs were to tell me in a meeting, "I see air bubbles coming out of the phone", I (as an engineer) would reply to him, "Dude, that air is carrying excess heat out of the phone via convection. If you don't leave any space in between hot electronic components, your phone will be a toast…

There aren't a lot of phones that have air vents, except for the ones that also have fans. Convection doesn't work at those sizes and power levels. Thermal design for phones is all about conduction, getting the heat out to the surface of the device and spread evenly enough that there's no hotspot that would be uncomfortable for the user holding the device.

Some phones have fans??

Re: Apple shuffles AI executive ranks in bid to turn around Siri

#286

Earlier quoted context omitted.

I’d be happy with just being able to accurately position the cursor.

Many people are unaware of the ability to precisely position the cursor with the iOS keyboard by long-pressing the spacebar.

Wow! What a game changer, thanks so much for this.

Re: Apple shuffles AI executive ranks in bid to turn around Siri

#287
Siri is less than 50% useful when asked a simple question. My kids and I make a joke about it whenever we ask it something in the car. I don't understand how Siri is so exceptionally bad and why Apple didn't do something earlier. It's embarrassing in 2025.

Re: Apple shuffles AI executive ranks in bid to turn around Siri

#288
> As part of the changes, he’ll be leaving that team, though the Vision Pro software groups will follow him to Federighi’s software engineering group. The hardware team will remain under John Ternus and report to Paul Meade, a hardware engineering executive who worked on the Vision Pro.

So the VisionOS programming team is joining the Siri team umbrella? That's kinda weird.

Re: Apple shuffles AI executive ranks in bid to turn around Siri

#289

Siri is less than 50% useful when asked a simple question. My kids and I make a joke about it whenever we ask it something in the car. I don't understand how Siri is so exceptionally bad and why Apple didn't do something earlier. It's embarrassing in 2025.

Not only that but Siri seems to even have become worse than it used to be.

Re: Apple shuffles AI executive ranks in bid to turn around Siri

#290

Siri is less than 50% useful when asked a simple question. My kids and I make a joke about it whenever we ask it something in the car. I don't understand how Siri is so exceptionally bad and why Apple didn't do something earlier. It's embarrassing in 2025.

Because there was no competition. Alexa similarly gave up trying to improve theirs after it launched. I've never tried Google's voice assistant but I assume it wasn't very interesting before GPT either.

I'm not convinced it was a technical limitation, even stuff like voice parsing was not improved or basic functionality expanded horizontally.

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