For a moment, I read the word "reels" in the headline as a verb (meaning: "lose one's balance and stagger"), instead of a noun (film reel). But my mind quickly readjusted: "that doesn't make sense, because FB owns Instagram."
I know how it's supposed to be read (and I've even seen real reels at old movie theaters!), but I still just think about fishing reels every time I see it.
The goal is to hook you after all...