Earlier quoted context omitted.
They didn't care so far because it was so confusing. The hope is that by showing something that's user-relevant (the name of the website name and the security level), it will become more useful for the average user. Why should a user see: https://www.wikipedia.org/wiki/Canada?utm=asdioasd&arg=j210d... when all they care about is "Wikipedia.org/wiki/Canada"?
Because there is a huge difference between those two: https://en.wikipedia.org/wiki/Canada https://fr.wikipedia.org/wiki/Canada
The browser could even show specialized UI such as "FR" as a clickable dropdown menu to allow users to switch languages. Chrome already does this for searching a single website through the address bar (type domain.com TAB)
Basically these changes are not thought for you. You are not representative of the average Web user.