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Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

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Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#311

Post by aurareturn »

fwip wrote: post #219
aurareturn wrote: post #147

Earlier quoted context omitted.

The average person uses ChatGPT daily. This average person hates how their toaster, washing machine, pencil, eraser now all have "AI capabilities".

These stats are from last year, but in 2025, two-thirds of adult Americans had never used ChatGPT: https://www.pewresearch.org/short-reads/2025/06/25/34-of-us-... Another stat I've heard, but can't cite at the moment, is that only 7% of Americans use ChatGPT daily - I think it is likely a bit older than 2025, though, so I wouldn't be surprised if it's closer to 10 or 20% now. Everybody lives in their own bubble, and…

  That includes a 58% majority of adults under 30.

  has roughly doubled since summer 2023.
There are old people who might never use it. That said, my 70 year old parents use it sometimes.

My bubble is working adults, which is likely more represented by the 58% under 30 figure. However, this was a year ago. I'm guessing adoption has accelerated even more in a year. It wouldn't surprise me if it's 50% overall by now and 70-80% of adults under 30.

So these facts don't actually dispel my intuition.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#312

Post by ahartmetz »

lqet wrote: post #145

I had the pleasure of communicating with the AI bot of FedEx (in Germany) today: > Everything is sorted out! > Everything is now sorted out, and I hope this solution works well for you. Of course nothing was sorted out (several mails and a call to the distribution center did sort things out).

I've also had a customer support chat bot give me completely wrong information. I could guess what was actually true and knew that there'd very likely be a workaround - involving actual people - to do what I need to do (which turned out correct), but it pissed me off anyway.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#313

Post by __MatrixMan__ »

dh2022 wrote: post #275
Aurornis wrote: post #271

Earlier quoted context omitted.

Netflix was just an example. > I calculated that if I were to pirate I would spend less time downloading the movie than the cumulative time spent watching commercials on Netflix. I don’t know what plan you were on, but mine doesn’t have ads. This kind of proves my point, though: People don’t want to pay for things (including the ad-free level) so they use it to justify piracy as being superior for various reasons.

The selection is still shitty though, even with no ads. Piracy is a superior choice.

Given that Netflix invests heavily in DRM, Piracy is at least the more ethical choice.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#314

Post by victor106 »

>No customer or user wakes up and says, ‘I hope I get to talk to a chat bot or an AI agent today

This is so true. I led the implementation of an AI customer service agent and even though management thinks it’s a great success the metrics tell a totally different story. Our customers hated it. I haven’t seen anything in tech that is hated more.

Before you think we did a bad job with our solution, I can tell you we went with some of the best and did our own intensive testing and worked on latencies etc., I actually thought the final version was pretty good but our customers just hated it.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#316

Post by kjkjadksj »

MisterTea wrote: post #138

A friend was looking for a new electric razor and sent a link of one that advertised having AI. Phillips Norelco i9000 with AI integration. Feels like the old iThing or eWare trends of the 00s. New thing, new marketing trend.

Callaway makes a driver called AI smoke.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#317

Post by jraph »

gilleain wrote: post #270
MyHonestOpinon wrote: post #248

Earlier quoted context omitted.

My washing machine also has this AI icon. Not a big deal but it makes me roll my eyes everytime I see it.

That's actually a feature that washing machines have had for a while - "generative washing" - it is where the extra odd socks come from.

> extra odd socks

I have the opposite issue, can generative washing recover the lost odd socks somehow?

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#318

Post by kjkjadksj »

willismichael wrote: post #177
fullshark wrote: post #170

Earlier quoted context omitted.

Alternatives are boring, expensive, or require effort.

If our hormonal reward systems are so fried that low-effort staring at a screen has become the most rewarding thing to do with our time, then the content industry has played us like a fiddle.

Look around on a train sometime at what people are doing.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#320

Post by fl4regun »

bluGill wrote: post #119
aurareturn wrote: post #20

There is a difference between a toaster brand saying their toasting now has AI built in vs Anthropic releasing Mythos. The toaster brand is just trying to fool people. Something like Mythos is actually what's driving change. In tech, Microsoft is a big reason for this turnoff. First, they forced Copilot onto Windows users. Second, they decided to market "AI PCs" by forcing AMD, Intel, and Qualcomm to put NPUs into th…

A toaster with AI could potentially be useful. I've never had a toaster that can make toast for the whole family - you can do 2 slices but then you have to wait several minutes for it to cool down before making the next otherwise the second batch will not be done. (I have used restaurant toasters that can do this, but they are not for home use)

my toasters have all been the opposite, once you warm it up with the first batch, the next batch actually gets more toasted than the first one, even with the same setting.
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