Earlier quoted context omitted.
That is now, there was very little wow factor when Copland was being developed and they were at the edge of bankrupcy, long were the days of Mac Classic and LCs. What is saving them this time around is the way they have been priting money with iDevices.
would you really say the color iMacs didn't have a wow factor?
Apple shuffles AI executive ranks in bid to turn around Siri
311–320 of 581 posts
Re: Apple shuffles AI executive ranks in bid to turn around Siri
#312Earlier quoted context omitted.
There aren't a lot of phones that have air vents, except for the ones that also have fans. Convection doesn't work at those sizes and power levels. Thermal design for phones is all about conduction, getting the heat out to the surface of the device and spread evenly enough that there's no hotspot that would be uncomfortable for the user holding the device.
Some phones have fans??
Re: Apple shuffles AI executive ranks in bid to turn around Siri
#313IMO, Craig Federighi is quite good at presentations and his own style of humor, but he doesn’t seem to have a good grip on the quality of software across all of Apple’s (buggy) platforms and apps. I don’t believe that moving Siri under him (i.e., his reporting structure) is a good idea. Only time will tell. There are far more bugs and issues that are to be fixed (but don’t get attention) than Siri. Anyway Siri has be…
His delivery is too perfect and makes him sound like a really good text to speech program. It’s off-putting. The only other person I’ve heard that has this presentation style is David Miscavige. Perhaps some analogies could be made…
Re: Apple shuffles AI executive ranks in bid to turn around Siri
#314Do people actually want this AI stuff in their phone? I don't want AI on my desktop/laptop computer and I don't want it on my phone either. None of my family or friends that I talk to seem to want it either.
A lot of the Apple Intelligence stuff seems like a waste of space. But having some personal LLM with context over my phone and life? That sounds pretty cool.
Small tasks like that are things I spend a few minutes on several times per week and it's nice to have a contextual AI assistant that can handle those types of things.
Re: Apple shuffles AI executive ranks in bid to turn around Siri
#315> As part of the changes, he’ll be leaving that team, though the Vision Pro software groups will follow him to Federighi’s software engineering group. The hardware team will remain under John Ternus and report to Paul Meade, a hardware engineering executive who worked on the Vision Pro. So the VisionOS programming team is joining the Siri team umbrella? That's kinda weird.
Re: Apple shuffles AI executive ranks in bid to turn around Siri
#316I think the main issue is that you can't fully control what an llm will output. If Apple products output wrong/silly/dangerous content it is in the news and big reputation hit for them, whereas for a small ai startup people don't really care. Apple likes to have full control over the user experience.
Re: Apple shuffles AI executive ranks in bid to turn around Siri
#317John Giannandrea (JG) was running the Google Assistant when I was there. That didn't go so well. (Pre-LLM assistants as a category have done badly - Alexa/Siri did _ok_ but presumably everyone working on them had higher hopes.) I remember being surprised when JG seemingly "failed up" to become head of Apple AI. It's been many years and it's hard to point to anything that's gone well in that category. Seems like there…
Plenty of examples. The problem isn't JG. It is Tim Cook. He is exceptionally poor at judging character. And I have been saying this for 10+ years. John Browett, CEO of Dixons. Anyone from UK have said WTF at the time. Angela Ahrendts, CEO of Burberry, the two together Apple has literally stopped expanding their Retail store despite having 10x as much customers. Rolled out many "changes" to Apple store when nearly ev…
Re: Apple shuffles AI executive ranks in bid to turn around Siri
#318Earlier quoted context omitted.
Plenty of examples. The problem isn't JG. It is Tim Cook. He is exceptionally poor at judging character. And I have been saying this for 10+ years. John Browett, CEO of Dixons. Anyone from UK have said WTF at the time. Angela Ahrendts, CEO of Burberry, the two together Apple has literally stopped expanding their Retail store despite having 10x as much customers. Rolled out many "changes" to Apple store when nearly ev…
I don't see that being a strong case against Eddy Cue. Apple's 30% cut makes them tons of revenue, and as a whole those services probably make bank. Apple TV+ especially funds good television. Even if it loses money, funding the arts carries intrinsic value.
Compared to? All taxes mean fewer transactions – and purchases that never happen don’t generate revenue. This is not easily measurable. Most SaaS or similar services probably go through other devices or email to handle transactions.
Apples payments and subscriptions are excellent products but how much goes through there of say revenue for streaming services like Spotify and Netflix? Is that even supported? As an iOS user, I would never dream of trusting that the IAP prices are a good deal, and especially if I want to support the company I would sign up on their website.
I’ve said before that even if they were allowing (or better, forced to allow) competition, people would still pay a premium, maybe 10%, to have all subscriptions in one place with one-click unsubscribe. They simply don’t believe their own product can stand on its own without crutches, for some bean counter reason.
Re: Apple shuffles AI executive ranks in bid to turn around Siri
#319I worked at Apple for a couple years and it wasn't uncommon to see org level dysfunction. But Siri is such a terrible product that it amazes me that the org hasn't been deleted, and that Siri hasn't been ripped out of products. I have seen Apple delete bad orgs a couple times before so I find it strange they let Siri survive. It does not "have good bones," it is not a good product and it never will be. It is actively…
Starting a specific album at a specific song, for example... well Siri handles it, to a point, but it has to interface with Spotify, and there you hit a wall of hot garbage, along with the sequencing and process-management/integrity issues of integration software. Garbage meets a money fire, in other words. High cost, brittle, constantly changing, glue code that is mostly depending on third parties also requires session management? Not a winning product formula.
Sprinkle in some inhuman HCI nightmares like not pausing speech appropriately when reading an album title and you've got a recipe for an expensive turd that annoys your customers, oh my, by a lot.
Re: Apple shuffles AI executive ranks in bid to turn around Siri
#320Earlier quoted context omitted.
Maybe go all in on local on device low latency LLMs? They make their own hardware so they could probably do it and do it well with enough focus and investment.
The M chips are pretty much perfect for this.