I worked at Nokia as a SWE in Berlin when that email dropped into my inbox. A few days later, it reached the press. We mostly thought ok, fine. What’s next? Before that, we’d been building an app for Nokia N97 handset users, an ever-decreasing market - all the engineers on the team had iPhones. We thought after that email that the next step would be to go on Android. Sure, Nokia would contract a little as it lost its…
It might even have worked out. Just that Microsoft still doesn't know how to run a proper app store besides the XBox Games one until this day. They flooded this thing with crappy apps anyone could submit for some weird incentives just to get their weird app store metrics up, making the user experience horrible. I wonder what would have happened, if they ran a properly curated platform, where they didn't allow for key…
- First-party apps using the same SDK as third-party apps. This would’ve forced the third-party sdk to be awesome from the beginning, but it also would’ve delayed the launch of WP7 by at least 4-6 months. It wasn’t until a couple years later that some first-party apps switched to the public sdk and improvements were made, but by then it was too late.
- Google allowing us to build official apps for YouTube and maps. We even offered to build and maintain it, but they simply refused to allow those apps to exist on our platform.
I still had a wonderful time working on the product 2008-2012, but it’s really a shame WP never made it as a viable third platform.