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Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

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Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#312
post #36

Does this affect Apple's ability to track its users?

Not really. But Apple doesn’t use its data to sell you ads. Wait! They actually do. Apple allows targeting ads in the App Store by things that require data collection. So, a better answer might be “not right now” because no one is forcing it to play by its own rules.

Apple’s App Store ads are keyword-based not based on user behavior.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#313
post #273

Earlier quoted context omitted.

And that's really a shame. It has the power to make an even larger dent in the epidemic. This is the cult of ignorance at play, where mistrust of all institutions (heavily fueled by need to get clicks to serve ads) means we can't have nice things.

I’m not ignorant just because I don’t want to be tracked, and slinging insults like this just reaffirms my beliefs :)

You are ignorant though. The whole point of EN is that you CAN'T be tracked.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#314

Earlier quoted context omitted.

> BTW, this is also why the covid exposure notification apps failed miserably. They should have always been opt-out. If Google or Apple remotely installed a hastily built tracker controlled by a government agency on my device I'd be pretty miffed about it.

Except it wasn’t hastily built, and the tracking isn’t controlled by a gov agency in the nefarious way that you’re implying.

but it could be used to essentially manipulate you to stay at home if someone went around town and then told the app that they have covid, which is nefarious enough

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#315

Earlier quoted context omitted.

A lot of people would be happy to pay upfront and keep their data.

I think the market has said otherwise. Among aware engineers, sure. Among Suzie home maker and Tommy Q the support rep? Doesn't seem so. Facebook is free and has how many people now? ( Just one example I know )

Most people realize that Facebook's real value in their lives is negative or 0.

People are more than willing to pay for streaming content that they actually value, though.

If you give people the option to pay for, say, Doge memes, and they don't pay for them, that doesn't mean that they aren't willing to pay for anything, it just means that Doge memes have little to no value.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#316
post #277

Why would you enable it? What possible benefit is there in doing so? The ads won't get better regardless of the data they have on you. They aren't exactly using ML or AI to help you get better ads. Its really just boring data queries in SQL or some graph language. That's the sum total of most advertising intelligence. Its not 21st century high tech. Its mostly relational databases with some NoSQL to make that table l…

> They aren't exactly using ML or AI to help you get better ads.

They most certainly are, and this is not a secret.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#317
post #187

Earlier quoted context omitted.

In Israel, covid exposure notification was can't-ever-opt-out. What happened next was people stopped going out with their phones, because any exposure would result in a Police enforced 14 day quarantine

Is there anything written about this? I'm extremely skeptical that a big chunk of people in such a highly online country just left their phones at home. Maybe some of the Hardeim but I would guess 95+% of people wouldn't do this.

Seriously? Why would you be so skeptical of that?

Would you really bring your phone with you, when going out for a beer or coffee, even if it could easily result in you being forced to stay quarantined for 2 weeks?

Is your smartphone really that important to you?

Even though I have personally stayed socially distanced and worn a mask everywhere it was required, it makes perfect sense to me, after seeing how a lot of people have reacted to the pandemic, that a good portion of the population, would let their phone stay at home, so they would not risk a police enforced quarantine.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#318
post #277

Why would you enable it? What possible benefit is there in doing so? The ads won't get better regardless of the data they have on you. They aren't exactly using ML or AI to help you get better ads. Its really just boring data queries in SQL or some graph language. That's the sum total of most advertising intelligence. Its not 21st century high tech. Its mostly relational databases with some NoSQL to make that table l…

"Better ads" is just one of the three reasons the Facebook app provides for enabling tracking before asking users to do so:

1. Show you ads that are more personalized

2. Help keep Facebook free of charge

3. Support businesses that rely on ads to reach their customers

Source: https://cdn.vox-cdn.com/uploads/chorus_image/image/69222710/...

While "better ads" could be construed as a benefit for users, the other two reasons seem like an attempt to scare/guilt the user into enabling tracking. Of course, it's just a bunch of bullshit they had the marketing department come up with so they could continue to profit from tracking at least a small percentage of iOS users. Businesses don't need to rely on Facebook's invasive tracking to sell products. Don't let Facebook guilt you into giving up your personal data.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#319

I think this speaks to the power of defaults. 96% of users have not turned this on because they didn't even know that its disabled, and when an app asks you if they can track you, the response is going to be a strong no. The reality is that FB's entire business model has been predicated on the default being that tracking is allowed. If this holds, this will be cataclysmic for FB. You can't have a huge portion of your…

> BTW, this is also why the covid exposure notification apps failed miserably. They should have always been opt-out. If Google or Apple remotely installed a hastily built tracker controlled by a government agency on my device I'd be pretty miffed about it.

I would be miffed about it for the thirty minutes it takes me to find the nearest body of water.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#320

“Allow Apps to Request to Track” [ On | Off ] That’s the setting in iOS under Settings > Privacy > Tracking. What does it actually mean? If it’s turned off, does that means that apps are tracking you since they don’t have to ask? If it’s turned on, does that mean apps have to ask and you can disable tracking per app? Something feels very strange about the way this setting is worded. I’d have excepted something like:…

Agree that it seems weird, and that it doesn't align with their other permissions wording: "always allow without prompting", "allow each app to ask once", "always deny without prompting".
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