So I joined Google in 2010 (and left in 2017). One of the things that I deeply respected at the time was Google's stance on China.
Google pulled out of China in 2010 in response to a hack that is widely believed to be state-sponsored by China and probably aimed at getting to the Gmail accounts of dissidents although I've seen no official confirmation of this internally or externally.
I respect the position that Google didn't want to be enable Chinese censorship and essentially support a totalitarian and repressive regime (and before anyone argues China isn't this, ask the Uighurs in Xianjing what they think).
China has decided for better or for worse that they're not going to let any foreign company control any market in China. This is why you have Alibaba, Baidu, Tencent, Wechat, Huawei and so on rather than Amazon, Google, Facebook or Apple.
Part of me respects the desire to maintain sovereignty essentially. After all, China has a long history here with the Japanese, the British and countless others and you can't forget that.
But what I don't get is how Western governments and companies simply either don't understand this or don't want to.
No Western company will succeed in China because the Chinese government will ensure that it won't happen. Period.
As soon as you understand this the tantalizing carrot of a market of 1B people is revealed for the lie that it is and your choices actually become a lot easier.
Now obviously for the likes of Apple, this is complicated because we're not just talking about a market to sell goods but their entire supply chain.
I, like others here and elsewhere, have valued Apple's stance on user privacy but make no mistake, it is self-serving and directly entirely at Google's business model. And where you see Apple capitulate to Beijing here (which is exactly what happened) you see why: because Apple's relationship to China is the pillar that their business is built on. I fully expect other tech companies to counter Apple's attack on their business model by attacking Apple on China for exactly the same reasons.
Sometimes the only way to win is not to play and I guarantee you you won't "win in China'.