I hate loud restaurants, I hate loud cafes, I hate when I have to listen to dumb music all the f ing time. I am also very surprised that no one has figured out a way to offer a quieter version to customers like me. I'd pay more to have a quieter experience.
Yes nearly everywhere plays music nowadays. I think it's to drown out the feeling of existential dread of actually having to hear yourself. Don't think about it too hard people, just buy more.
To a certain extent, this is actually true.
I have read more than a few stories recently where people have literally said they hate quietness, and need noise surrounding them (especially other people), so that they didn't have to be alone with their thoughts.
I find that to be depressing.