The Otto Group’s sales are up 17% in Germany since the recession, while Amazon’s have doubled since 2010. Huh? This comparison confused me. I wonder why the author didn't use the same years? What was the baseline?
I see this same phenomenon in software/API documentation too, where you can't tell what is a necessary term to use, and what's an arbitrary label. Most recent case was a vim doc for how to record macros, and gave an example starting with "qq", which will store the macro into the letter q. But you always type q to start the macro, so using an example where the macro also is called 'q' just confuses things. They should have used an example like "qa", where it's clear that q is for all macros, and the second char is where it gets store. (Yes, you can un-ring that bell with further clarification, but it's still a bad example.)