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Google breaks 2005 promise never to show banner ads on search results

theguardian.com

31–40 of 211 posts

Re: Google breaks 2005 promise never to show banner ads on search results

#31
post #10

If that's a banner ad, it's the most relevant, pleasant, and appropriate banner ad I've ever seen. It's directly related to the search term and is not obnoxious in the least. If all ads were such high quality I'd have no problems with this (but would still probably use adblock!).

I agree completely. I'm not opposed to banner ads as long as they are relevant to my present task.

Nor do I take issue with Google changing its stance in this way. Corporations change with the times.

Re: Google breaks 2005 promise never to show banner ads on search results

#33

Over the years Google is way more aggressive with ads then it used to be. For any query less and less percentage of first page is dedicate to organic example. E.g. a silly example: https://www.google.com/search?q=trash+can 25-30% organic, rest are the adds.

Only one ad without Adblock. http://i.imgur.com/pQqF9uz.png

Maybe check to see if you have some malware inserting ads?

Re: Google breaks 2005 promise never to show banner ads on search results

#35
It's arguable that queries like [southwest airlines] are even a search. The vast majority of instances are probably URL-illiterate users merely trying to get to Southwest Airlines' web site. (And Google must know rather precisely just how many.) For these users, search is really operating as a natural-language alternative to DNS so such a clickable banner will help them get there.

More than just advertising, this represents an element of curation on such search terms, to get you to the place you're really looking for. It'll help avoid situations like when that one blog post appeared at the top for [facebook login] and suddenly bunches of users couldn't find Facebook.

Like any technological tool, it could be misused for evil, and so will require vigilance in the court of public opinion if not in actual courts.

(Disclaimer: I'm a potential Googler, currently in the interview pipeline, but these views are my own.)

Re: Google breaks 2005 promise never to show banner ads on search results

#36
post #27

This isn't a banner ad. This is essentially a branded search. It's not like Google is targeting users with Flash-based crud here. To call it a banner ad is kind of silly.

Somebody works in marketing :)

I actually have to agree somewhat, though (and I don't work in marketing). If you search for Southwest Airlines, why should Southwest Airlines not be the top result? Google has been showing pictures and information about people, products, and companies for quite a while now (https://www.google.com/#q=paul+graham), and shows commonly visited links off the main page of a website (as shown in that search for Paul Graham, they sub-link to his essays and other commonly visited pages).

It's very clear the intent of searching for Southwest Airlines; to get information about Southwest Airlines. The only difference between this result and any other result is that Southwest told Google what to put as their picture and sub-links, and Google made them pay for it. Searching for American Airlines shows almost exactly the same thing, except it's automatically populated by Google's engine, rather than being paid for.

Re: Google breaks 2005 promise never to show banner ads on search results

#37

Over the years Google is way more aggressive with ads then it used to be. For any query less and less percentage of first page is dedicate to organic example. E.g. a silly example: https://www.google.com/search?q=trash+can 25-30% organic, rest are the adds.

Only one ad without Adblock. http://i.imgur.com/pQqF9uz.png Maybe check to see if you have some malware inserting ads?

Google's result do not follow a person-agnostic algorithm, so he may get 20 ads and you only 1. As a matter of fact, I get none.

Re: Google breaks 2005 promise never to show banner ads on search results

#38
post #26

Interesting how this submission went from being #1 20 minutes ago, to #5 15 minutes ago and now is sitting at #9, despite the fact that the number of upvotes increased. Google workers mass flagging this submission? Don't be evil.

As was talked about with the recent controversy of Nokia and Microsoft news being penalized while Apple news was on the front page, HN has some pretty intrusive algorithms that play with the positioning of the article on the page, algorithms that aren't always clear to the users or necessarily productive to the discussion.

Re: Google breaks 2005 promise never to show banner ads on search results

#39

This isn't a banner ad. This is essentially a branded search. It's not like Google is targeting users with Flash-based crud here. To call it a banner ad is kind of silly.

It is a part of the ad words section. It is paid for, even though they apparently so far are not charging extra for the image.

Re: Google breaks 2005 promise never to show banner ads on search results

#40

These are 100% about the search query. Not related, but directly about the query. Not ads.

Whether or not they are relevant to the search is immaterial to whether or not they are ads - lots of ads are relevant to the search terms. They are paid for with the intent of driving more traffic.
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