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Google breaks 2005 promise never to show banner ads on search results

theguardian.com

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Re: Google breaks 2005 promise never to show banner ads on search results

#21
post #4
post #2

Are there any example URLs? https://www.google.com/search?q=SouthWest%20Airlines doesn't do it for me at the moment, from the UK.

The banner ad (I hesitate to describe it as that, since its so clean) appears for me in the US.

Well.. it is a banner and the company is paying for it so it is an ad. In my opinion the cleanness of the banner should not interfere with the description of being an ad.

Re: Google breaks 2005 promise never to show banner ads on search results

#22

Over the years Google is way more aggressive with ads then it used to be. For any query less and less percentage of first page is dedicate to organic example. E.g. a silly example: https://www.google.com/search?q=trash+can 25-30% organic, rest are the adds.

That's strange. Even without an ad blocker, I see 0 ads on that SERP.

Ads (as well as other results) are very personalized. I don't see any ads either.

Re: Google breaks 2005 promise never to show banner ads on search results

#23
> Based on your search query, we think you are trying to find a specific brand. This box provides information about that brand. The brand owner is sponsoring this collection of content, some of which would appear even without this sponsorship. The brand owner is compensating Google and providing images and other content relevant to the brand.

This is replacing Southwest's search result. It's noteworthy to me that only "some" of this content would appear without sponsership. So not only are they showing "banner ads" in search results (that's a little bit of a stretch), but it's a bit like them allowing compensated reordering of search results.

How's Bing these days?

Re: Google breaks 2005 promise never to show banner ads on search results

#24
post #15

If I search for southwest airlines, is that image truly a banner ad?

In the moment when Southwest airlines paid for it is an advertising piece indeed. And to remove any shadow of doubt if you can't see a similar image when you search for American Airlines or Jetblue then it is clear that Google is favouring results against other companies in the same industry.

Re: Google breaks 2005 promise never to show banner ads on search results

#29
post #20

Over the years Google is way more aggressive with ads then it used to be. For any query less and less percentage of first page is dedicate to organic example. E.g. a silly example: https://www.google.com/search?q=trash+can 25-30% organic, rest are the adds.

Can you post a screenshot? I don't see what you describe when I click the link. Also, do you get better results on another search engine? If so, which one?

I see plenty of ads:

http://imgur.com/bMUkCwi

The same search on DDG gets me exactly one ad.

Re: Google breaks 2005 promise never to show banner ads on search results

#30
post #20

Over the years Google is way more aggressive with ads then it used to be. For any query less and less percentage of first page is dedicate to organic example. E.g. a silly example: https://www.google.com/search?q=trash+can 25-30% organic, rest are the adds.

Can you post a screenshot? I don't see what you describe when I click the link. Also, do you get better results on another search engine? If so, which one?

http://imgur.com/ddGJeaI

Most of keywords with any commercial potential looks similar.

Unfortunately, I tried using other search engines, but for technical questions Google still provide superior experience.

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